There is no question that word-of-mouth (WOM) marketing tactics
can generate interest, store traffic and sales.
Hearing about a product or brand from a
real person is simply viewed as
being more powerful - and in many cases, more "trustworthy"
that hearing about it from the brand or manufacturer.
Tod...
Over a third of local
businesses that cut back on advertising last year are now
reporting that their decision had a negative or extremely
negative impact on their business. In 
response, 42% of small business owners are now expecting
to spend more on advertising and marketing over the next year....
Location-based service (LBS)
providers have been receiving a lot of buzz lately. If you
have any remaining doubt regarding the future success of LBS
providers, consider the following:
A few weeks ago we learned that Balihoo was selected as a finalist for the Red Herring 100 North America Award. With a list of past winners that includes Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube, being selected as a finalist to travel to San Diego to attend and present at the...
Read More »With new researchindicating that heavy Facebook and Twitter users tend to spend more money on the web than non-users, having a social network presence has never been more valuable for your overall media planning strategy. And the vast majority of online retailers have apparently recognized it - 9...
Read More »If you are like the vast majority of product manufacturers and corporations, your co-op advertising program just never seems to receive the recognition (and reseller adoption) that you would like. Check out the below presentation to find out why your program isn't being readily adopted andwhat steps...
Read More »Question #1 of the
day: "Why do customers buy the product or
service you provide?
Question #2 of the
day: "Why do your customers buy it from you?"
Chances are your answer is something along the lines of: because
they want what I offer. Which is fair enough...But
why do they want it - and why do...
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