Location-based service (LBS) providers have been receiving a lot of buzz lately. If you have any remaining doubt regarding the future success of LBS providers, consider the following:

1. Consumers' growing demand for real-time, on-demand access to info while making purchasing decisions
2. Skyrocketing ownership of internet and GPS-enabled smartphones
3. Significant and widespread improvements in wireless carriers' network infrastructures
4. Explosion of consumer adoption in mobile social media platforms

Intrigued? - Check out this iMediaConnection article to take a look at the major players in the field and receive some tips on how to incorporate location-based marketing into your marketing and media planning strategy.  

On another note - these kind of topics always make it interesting to look back at earlier predictions (below). With a bit more time - perhaps 6 to 12 months?) we might have to reconsider the "mobile at the local level as more sizzle than steak" statement - but those will be our 2011 predictions ;)