'Local Marketing Automation' - What's that!?! - Marcie Blagden-Ellison

If you are a franchisor, national brand or product manufacturer you've likely spent some time contemplating local store marketing and comparing various ad builder software applications. As of late, you have also probably heard the term 'Local Marketing Automation' mentioned in passing. While a relatively straightforward term and concept you might still have a few questions as to what exactly 'Local Marketing Automation' refers to. This presentation should help you wrap your head around it:

Local Marketing Automation: Translating National Strategies into Local Execution

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Still have questions? Curious as to whether LMA could really help your local store marketing? We'd love to hear from you!