Blazing the Trail out of the Recession....

And surprisingly the word 'Boomer' isn't in the forefront. This is surprising when you consider that our last three recession recovery periods largely centered around Baby Boomers; however, the past 18 months has been particularly rough on the Boomer demographic - the subgroup has experienced some traumatic hits on both their savings and retirement accounts. PricewaterhouseCoopers, predicts that Boomers' spending habits have undergone the largest change and may not ever be able to make a full comeback.

In case you are curious:

Greatest Generation: born prior to 1946 (Ages: 65-plus)
Boomers: 1946-1964 (Ages: 46-64)
Generation X: 1965-1976 (Ages: 34-45)
Millennials: 1977-1994 (Ages: 16-33)

With our beloved Boomers struggling, we are turning to the Gen X and Gen Y demos, with their disposable incomes, technology addictions and consumption-happy habits to perk things up.

Anyone with a medium sized family can see at a glance that there are some huge differences between how these three demographics go about consuming media - How do you seek out products or services? What media types do you turn to (or perhaps have attached to you) every day? Now compare your answers to those of your younger cousin, grandmother, nephew, father, etc...... While Boomers are more apt to still rely on their daily newspaper or respond to direct mail flyers, Gen X and Y'ers are far more likely to rely on the internet for both new and entertainment and are more likely to respond positively to email marketing and mobile coupons.

Been dragging your feet when it comes to looking into local internet marketing? Now is the time to take a step back and consider who your most viable target audience is - there is a good chance that your Yellow Page or radio spot just isn't worth the investment anymore.
As a small business, how are you planning on getting your local advertising in front of this audience? Perhaps it time to mix up your local store marketing and media planning strategy?