Marcie Blagden-Ellison

This post, Bathroom Advertising, was originally posted by Shane Vaughan on our old blog.

In the past decade, in-bathroom advertising has become an important staple in many a marketers arsenal of communication methods.  Marketers love it - a truly captive audience, their attention is directed at the space in front of them for approximately 90 seconds with nothing else to do but read your ad.  It’s also naturally a fantastic method to targeting gender-specific messages with 100% accuracy (I would hope!).  Additionally, the ads reach the audience typically most coveted by marketers, 21-35 year olds in a social setting, which suggests a group with disposable income who like to go out and spend money.
 

Whether you like the concept of advertising in the bathroom or not, it’s hard to argue with the metrics as seen in this Barbour & Monroe survey:

• 84% Recalled seeing specific advertisements in the restrooms
• 92% Were able to name specific advertisers without prompting
• 88% Recalled at least 4 selling points in the ads surveyed
• 98% Reacted positively or neutral to seeing ads in restroom facilities 

  This particular medium is an excellent example of the value the Balihoo provides businesses and brands with local advertising needs. Bathroom advertising companies are typically local, which makes them very difficult for marketers to find and buy their ad inventory.  Working with Balihoo, we can help you find local advertising options (bathrooms if need be) in nearly every market!