Marcie Blagden-Ellison

5 Biggest Co-op Advertising Program Issues: Solve Your Reseller Adoption

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Have you spent hours and hours developing a co-op advertising program that's carefully tailored to the local marketing and media needs of your resellers, only to find yourself struggling to achieve successful reseller adoption? With industry estimates indicating that on average, only 50% of the co-op advertising dollars made available to resellers are being utilized, it is clear that you aren't alone. What might not seem as clear is 'Why'.

Why aren't resellers taking advantage of your offer? Why aren't they incorporating your program into their integrated marketing plans? Is it really possible that they just don't see the impact that the program could have on their local store marketing efforts? 

Check out the following presentation to find out why your program isn't being readily adopted and what steps you can take to begin improving it and spur adoption:


To learn more about how you can improve your current co-op advertising program or to find out about Balihoo's channel marketing software solution, please contact us today for a quick, live demo of the tool!

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