May 2012 Webinars

How to Reach Potential Customers via the Local Web

Tuesday, May 1, 2012   |   by Marcie Ellison   |   0 Comments »

Whether it’s a parent in need of school supplies, a homeowner looking to purchase appliances for a kitchen remodel or a sports enthusiast in search of a special brand of shoes, when it comes to making a purchase, most consumers have one thing in common:

They search online prior to purchasing.

MediaPost...

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Traditional vs. Digital—Why Old-Fashioned Marketing Isn’t Out of Style

Monday, April 9, 2012   |   by Amber Daley   |   0 Comments »

Drive-thru or walk-in? Online or in-store? Decaf or regular? Cash or credit? Paper or plastic? Pick-up or delivery? On a daily basis, consumers are faced with decisions aplenty—everything from what to buy and where to buy it to how to pay for it and even how to bag their recent purchase.

So too are...

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What Google "Search Plus Your World" Means for Your National Brand's Local Internet Marketing

Friday, January 27, 2012   |   by Shane Vaughan   |   0 Comments »

Certainly by now you've heard about Google's "Search Plus Your World" initiative to more completely integrate social/personal data in their search results.  You can read the official announcement from Google, made on January 10, here.  Google Plus Logo

The question I hope to answer in this blog is, "What does this...

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The Year Ahead - Our Predictions

Thursday, January 19, 2012   |   by Amber Daley   |   0 Comments »

We at Balihoo believe great things are in store for 2012.

Primarily, national brands can expect Local Marketing Automation to go mainstream. Is your brand poised to capitalize on these emerging trends and position itself as your industry’s leader?

This year is already proving to be an eventful...

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Prediction #10. Local businesses embrace mobile marketing.

Friday, December 2, 2011   |   by Susan Tormollen   |   0 Comments »
Top 10Top 10As consumer use of mobile technology continues to rise, local marketers will respond with increased focus on search optimization, mobile website enablement, and mobile local advertising.  
  • According to a ThreatMetrics survey of 722 active internet using consumers, 37% intend to make a purchase using...
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Search is #1 driver of in-store sales; being "found" online is imperative.

Thursday, October 27, 2011   |   by Susan Tormollen   |   0 Comments »
Really interesting article based on research conducted from GroupM Search, with research partner Kantar Media Compete. Also includes statistics from Forrester.

Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.

Key-takeaways for... Read More »

4 Content Marketing Ideas for National Brands

Monday, October 17, 2011   |   by Susan Tormollen   |   0 Comments »
Marketing

Is content marketing part of your national brand’s marketing strategy? Assuming it is, are you actively extending the content to your local partners and affiliates for use in their local marketing? Have you included content marketing as part of your co-op marketing solution?


Many national brands can...

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Wal-Mart to localize offers for Facebook fans

Wednesday, October 12, 2011   |   by Shane Vaughan   |   0 Comments »
Interesting news from Wal-Mart as they are working with Facebook to develop Facebook pages for each of their 3500+ store locations:  http://www.google.com/hostednews/ap/article/ALeqM5g3Oa-VLRwHDElixUykC4iuBR7Lag 

We're obviously a big believer in this local internet marketing approach - by...Read More »

Three ZMOT Questions National Brands Need to Ask

Monday, September 19, 2011   |   by Susan Tormollen   |   0 Comments »
This summer, Google released an eBook entitled ZMOT. Winning the Zero Moment of Truth.


Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
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Daily Deals (Groupon) and Local Internet Marketing - Should you or Shouldn't You?

Monday, March 14, 2011   |   by Shane Vaughan   |   0 Comments »
 It's pretty clear at this point that, for better or worse, Daily Deal sites are one of the "next big things" in local internet marketing.  Companies like Groupon and Living Social are certainly leading the pack here, but it was also recently announced that Facebook will get in the mix with a test...Read More »