Whether
it’s a parent in need of school supplies, a homeowner looking to
purchase appliances for a kitchen remodel or a sports enthusiast in
search of a special brand of shoes, when it comes to making a
purchase, most consumers have one thing in common:
They search online prior to purchasing.
MediaPost...
Drive-thru
or walk-in? Online or in-store? Decaf or regular? Cash or credit?
Paper or plastic? Pick-up or delivery? On a daily basis, consumers
are faced with decisions aplenty—everything from what to
buy and where to buy it to how to pay for it
and even how to bag their recent purchase.
So too are...
Read More »Certainly by now you've heard about Google's "Search Plus Your
World" initiative to more completely integrate social/personal data
in their search results. You can read the official
announcement from Google, made on January 10, here.
The question I hope to answer in this blog is, "What does this...
We at Balihoo believe great things are in store for 2012.
Primarily, national brands can expect Local Marketing Automation to go mainstream. Is your brand poised to capitalize on these emerging trends and position itself as your industry’s leader?
This year is already proving to be an eventful...
Read More »
As
consumer use of mobile technology continues to rise, local
marketers will respond with increased focus on search optimization,
mobile website enablement, and mobile local advertising.
Many national brands can...
Powered by Compendium