A few weeks ago, we asked marketing managers from national
brands about how they are leveraging the power of local marketing.
We received several thought-provoking responses, including:
“SEM & social media has worked best for us thus far; we've
now developed proprietary apps for iPad & smart phones;...
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CMOs are under more pressure than ever to prove marketing’s
contribution to company growth. But finding consistent metrics to
put in place for all marketing activities can be difficult. Even
more difficult is having the organizational discipline to
consistently use the metrics year after year. Yet...
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Ask any of
Balihoo's enterprise clients: A marketing strategy is only as
successful as their affiliates’ presence in local markets. National
brand marketers know that localized marketing is not just a passing
trend. In fact, according to BIA/Kelsey, 49 percent of marketers
believe localized...
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A decade ago,
purchases were primarily made—and consumer loyalty built—via
traditional print and media ads, and the yellow pages.
But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
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Please join us for the "10 Local Marketing Predictions for 2012"
webcast on Tuesday, January 10 at 12 Eastern Time (11 CST, 10
Mountain Time, 9 Pacific Time).
We'll review the 10 predictions, share statistics and research, and
most importantly, discuss how national brands can capitalize on
these...
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According to the 2011 Social Media
Market Industry report, 90% of marketers say social media is
important to their business. As social media continues to gain
importance in the local marketing mix, small business use of video
will also increase. This is due to the ability of video to enhance
the...
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Here at Balihoo, we think, breathe and live local marketing. And we
do it for a good reason. Some of the largest national brands in the
country, such as Kohler, Aflac, 1-800 Doctors and Pearle Vision,
rely on us to provide innovative local marketing solutions to
help them grow their business. They...
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Ad Age recently posted
Stats of the Day: 50 New Social Media Stats..., compliments of
Sarah Evans at Commentz. Below are my favorite 14, which I
think will be of particular interest to national brands:
1. eMarketer estimates there will be nearly 21 million Twitter
users in the U.S. by the end...
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Download Balihoo's newest
white paper and learn
- Reasons why national brands are falling short when it
comes to local marketing
-
What the Local Web is and how it can help
close the loop on the “last mile” of marketing
- How other national brands are taking advantage of the
Local Web
- How your brand can begin...
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Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
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