Local Media Buying

Almost 86 million people use their mobile phones to seek local business information in the U.S. and 78% of mobile phone searches result in a purchase, according to the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study. The lesson for national brands? Since potential...

In recent months, we've talked quite a bit about mobile, and for good reason: According to a recent Forrester report, 84 percent of Americans keep a mobile device within three meters of them at all times. Despite mobile accessibility and its widespread use, however, the recent CMO Council report...

Q1 has been quite busy for Balihoo (you may recall our recent updates from the Search Marketing Expo event), and the weeks ahead are proving to be no different. In fact, a handful of Balihoo team members will be speaking at several spring events, including: At ad:tech San Francisco, Balihoo CMO...

This week, one of our clients, Snap Fitness, is in the news–DM News. Read on for a link to the story, and peruse a few of the other articles we've enjoyed reading this week.  Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders "Auto-responders are a key to good marketing," says Alden......

Yesterday I sat on a United Airlines flight from Chicago to Boston, the second leg of a trip to speak at today’s “Leading in Local, the National Impact” by BIA Kelsey. While reviewing my slides and touching up my speaking notes it seemed like the perfect time to put some of my thoughts down in...

Wow! I think last week’s webinar was my favorite of the year. Jed Williams, BIA Kelsey’s program manager for Social Local Media co-presented Local Revenue Opportunities: Are You Missing your Share? with Shane Vaughan, Balihoo’s CMO. The interaction between the two presenters and the questions...

Mobile plays a major role for consumers searching for local businesses. In fact, 40% of mobile searches have local intent compared to 20% for desktop searches. These consumers have done their research and are ready to buy. Therefore, if we at Balihoo didn’t dial-in a mobile strategy (pun...

As a career salesperson, I love to read all types of books about sales, customer relationships and new ways to think about the sales process. This past week while traveling, I caught up on my reading and became intrigued with my latest find: Let’s Get Real or Let’s Not Play by Mahan Khalsa and...

"Local Marketing Automation is important because if you're a small business, there's no way you can handle a cross-channel functional advertising strategy. It's just impossible to do Pay Per Click and local ad buys and banners and SEO–to try and balance all of that as a small business, it's...Read...

National brands understand the importance of Pay-Per-Click campaigns, but frequently struggle to implement them at the local level. Local PPC campaigns are essential (especially considering the increased volume of local search), and often perform better. So how does a national brand create and......