Local Media Buying

Harnessing the Power of Social Media and Big Data
In this week’s roundup, the Balihoo marketing team is exploring and identifying ways national brands can leverage social media and big data. It’s important for national brands to understand how to harness both, together, to stay ahead of the impending explosion of data that will undoubtedly...
Weekly Roundup: Marketing Tips for the 2014 Holiday Season
Believe it or not, the holiday season is closing in on us. And with Hanukkah coming early this year and Thanksgiving arriving later than usual, many national brands and local businesses are scrambling to get their marketing strategies dialed in and kicked off.   As your team gears up for the...
Infographics Make Us Happy
We like infographics at Balihoo. Not only are they one of our top performing content vehicles in marketing campaigns, but they are a great communication tool. This week, I asked the marketing team to share their recent favorite infographics. I thought some would be lighthearted and others more......
The Local Moment of Truth
Balihoo is leading a panel at Ad:Tech's upcoming NY event entitled:  It's a Local World, Let's Scale It.  As part of our contribution to the Ad:Tech community, we're also contributing to their Ad:Tech Connect blog.  Our first post was published last week, entitled The Local Moment of Truth.  ...
10 Best Practices for Writing Captivating Web Content
Fact: There are approximately 10 million brands in the world. (source: Content Marketing Association) And since spending on content marketing, video marketing, and social media content creation will increase by 15% this year (eMarketer), it's clear that brands are competing for the attention of......
Consumers Search Online and Buy Local–Is Your Brand Open for Business? [eBook]
Almost 86 million people use their mobile phones to seek local business information in the U.S. and 78% of mobile phone searches result in a purchase, according to the Neustar Localeze and 15miles Sixth Annual comScore Local Search Usage Study. The lesson for national brands? Since potential...
9 Must Reads for Mobile Marketing Success
In recent months, we've talked quite a bit about mobile, and for good reason: According to a recent Forrester report, 84 percent of Americans keep a mobile device within three meters of them at all times. Despite mobile accessibility and its widespread use, however, the recent CMO Council report...
"You Might Like This!" 3 Marketing Events on the Balihoo Horizon
Q1 has been quite busy for Balihoo (you may recall our recent updates from the Search Marketing Expo event), and the weeks ahead are proving to be no different. In fact, a handful of Balihoo team members will be speaking at several spring events, including: At ad:tech San Francisco, Balihoo CMO...
Snap! You're a Marketer - PLUS Additional Reads via Balihoo's Blog Roundup
This week, one of our clients, Snap Fitness, is in the news–DM News. Read on for a link to the story, and peruse a few of the other articles we've enjoyed reading this week.  Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders "Auto-responders are a key to good marketing," says Alden......
Missing BIA Kelsey's Leading in Local event? Get Balihoo's Sneak Peek!
Yesterday I sat on a United Airlines flight from Chicago to Boston, the second leg of a trip to speak at today’s “Leading in Local, the National Impact” by BIA Kelsey. While reviewing my slides and touching up my speaking notes it seemed like the perfect time to put some of my thoughts down in...