Local Media Buying
Almost 86 million people use their mobile phones to seek local
business information in the U.S. and 78% of mobile phone searches
result in a purchase, according to the Neustar Localeze and 15miles
Sixth Annual comScore Local Search Usage Study. The lesson for
national brands? Since potential...
By on May 28, 2013
In recent months, we've talked quite a bit about mobile, and for
good reason: According to a recent Forrester report, 84 percent of
Americans keep a mobile device within three meters of them at all
times. Despite mobile accessibility and its widespread use,
however, the recent CMO Council report...
By on April 12, 2013
Q1 has been quite busy for Balihoo (you may recall our recent
updates from the Search Marketing Expo event), and the weeks ahead
are proving to be no different. In fact, a handful of Balihoo team
members will be speaking at several spring events, including: At
ad:tech San Francisco, Balihoo CMO...
By on April 4, 2013
This week, one of our clients, Snap Fitness, is in the news–DM
News. Read on for a link to the story, and peruse a few of the
other articles we've enjoyed reading this week. Study: Nearly
Two-Thirds of Companies Do Not Use
Autoresponders "Auto-responders are a key to good marketing,"
says Alden......
By on March 22, 2013
Yesterday I sat on a United Airlines flight from Chicago to Boston,
the second leg of a trip to speak at today’s “Leading in Local, the
National Impact” by BIA Kelsey. While reviewing my slides and
touching up my speaking notes it seemed like the perfect time to
put some of my thoughts down in...
By on March 18, 2013
Wow! I think last week’s webinar was my favorite of the year. Jed
Williams, BIA Kelsey’s program manager for Social Local Media
co-presented Local Revenue Opportunities: Are You Missing your
Share? with Shane Vaughan, Balihoo’s CMO. The interaction between
the two presenters and the questions...
By on November 20, 2012
Mobile plays a major role for consumers searching for local
businesses. In fact, 40% of mobile searches have local
intent compared to 20% for desktop searches. These consumers
have done their research and are ready to buy. Therefore, if we at
Balihoo didn’t dial-in a mobile strategy (pun...
By on September 19, 2012
As a career salesperson, I love to read all types of books about
sales, customer relationships and new ways to think about the sales
process. This past week while traveling, I caught up on my reading
and became intrigued with my latest find: Let’s Get Real or Let’s
Not Play by Mahan Khalsa and...
By on July 27, 2012
"Local Marketing Automation is important because if you're a small
business, there's no way you can handle a cross-channel functional
advertising strategy. It's just impossible to do Pay Per Click and
local ad buys and banners and SEO–to try and balance all of that as
a small business, it's...Read...
By on July 3, 2012
National brands understand the importance of Pay-Per-Click
campaigns, but frequently struggle to implement them at the local
level. Local PPC campaigns are essential (especially considering
the increased volume of local search), and often perform better. So
how does a national brand create and......
By on May 23, 2012










