Let’s face it, local marketing is a really hard work.
It’s an operational nightmare with too many parties involved, bad
cost efficiency, laced with small media companies all with
different standards and highly fragmented audiences. It’s
easy to look at all of these challenges and simply relegate...
Read More »Really interesting article based on research conducted from
GroupM Search, with research partner Kantar Media Compete. Also
includes statistics from Forrester.
Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.
Key-takeaways for... Read More »
Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.
Key-takeaways for... Read More »
I ran across this article on Bloomberg today:
Google
Takes Page From Sunday Newspaper With New ‘Circulars’ Ads.
This is an interesting approach for Google as they continue
to struggle to figure out local internet marketing for national
brands.
There's really no substantitive information on what...Read More »
There's really no substantitive information on what...Read More »
This summer, Google released an eBook entitled ZMOT. Winning the Zero Moment of
Truth.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
Read More »
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
Take a second to think about the last time you "Googled" something
you were interested in buying.
Did you type in the name of a specific business or product?
Based on a recently revealed survey (conducted by TMP Directional Marketing's local social and mobile marketing arm 15miles) if you were...Read More »
Did you type in the name of a specific business or product?
Based on a recently revealed survey (conducted by TMP Directional Marketing's local social and mobile marketing arm 15miles) if you were...Read More »
Are you familiar with Groupon?
If not, here's the short description: Groupon is a deal-a-day website that is localized to individual markets. Each day a new "Groupon" comes out specific to a location. If a certain number of consumers sign up for the deal, then it becomes available to everyone. If the...Read More »
If not, here's the short description: Groupon is a deal-a-day website that is localized to individual markets. Each day a new "Groupon" comes out specific to a location. If a certain number of consumers sign up for the deal, then it becomes available to everyone. If the...Read More »
Yesterday Google announced
Google Instant - their unbelievably cool search functionality
that allows users to view results instantly by posting and refining
links as the queries are literally typed. I'd like everyone to stop
reading and go try it right now. Seriously.
One of the big initial...Read More »
One of the big initial...Read More »
Alright Boise-ites, time to warm up your voting buttons! We
need to help the Boise Bicycle
Project win the Pepsi Refresh Project. Click here to view the BBP's voting
page in their run for $250,000 to create a sustainable bicycle
education center.
There has been quite a bit of buzz in the advertising...Read More »
There has been quite a bit of buzz in the advertising...Read More »
Imagine a big jar filled with Skittles. The Skittles are
randomly distributed throughout the jar; a jumbled mishmash of red,
green, yellow, purple and orange. The jar is on a machine that
shakes it vigorously. Now, imagine that this shaking action
is captured on a video and played in reverse. 
There...Read More »
There...Read More »
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