Local Marketing Strategy

2014 Marketing Budget Allocations: Think Digital
At the end of Q4, marketers have one hope for the start of the business new year -- more resources, which is code for a boost in marketing spend -- and analysts predict where national brands will allocate money. Now that we’re two months in to 2014 and the dust has settled, the Balihoo...
Why Your National Brand Needs to Take Another Look at Hyper-Local, Personalized Marketing
At the end of the day, potentially successful campaigns waver simply because the brand behind them simply doesn't have the resources needed to succeed with hyper-local, personalized marketing. In today’s digitally fueled society, brands need to engage with their consumers by providing a...
Three Must-Do Local Marketing Tactics for 2014: Video Series
Balihoo’s new video series - Three Must-Do Local Marketing Tactics for 2014 - examines the key marketing tactics - local registration, local websites, and email - that national brands who depend on local outlets/marketers need to incorporate into their 2014 strategy. The videos provide marketers......
The Power of Social: Harnessing Emerging Networks and Implementing Tactics in the New Year
With 73% of online adults using social media sites*, it has become increasingly important for national brands to have an online presence to connect and engage with these consumers. Brands that are integrating social into their content strategy are seeing the impact it has on lead generation,...Read...
Weekly Roundup: The Customer Experience: What it Means and Why It's Imperative for a National Brand's Success
As marketers, we've heard the phrase “customer experience” numerous times. But what does it mean and how does it differ from customer service? This week, I want to focus on defining customer experience and explore ways national brands can implement effective customer experience tactics into...
Enhance Your National SEO Strategy with Google Trends
With the constant adjustments to the Google algorithm, experts say somewhere near 600 occurred in 2013, Google Trends is a hidden gem for companies looking to expand their SEO from local to the national level. Below are some tips from SEO/ Product Marketing Manager, Caleb Donegan and Search...
Weekly Roundup: 2014 Marketing Must-Reads
The Balihoo team has been busy sifting through marketing roundups, predictions, and recommendation articles to bring you our top marketing reads for the 2014.   SEO Product Manager, Caleb Donegan kicks us off this week with an article from SearchEngineLand. Caleb shares that, “to prepare for...
Maximizing Social: Surprising Stats to Help Inform Your 2014 Strategy
    As more national brands invest in social media, and incorporate it into their overall marketing strategy, it’s important to understand how to best harness each channel. Fast Company recently released surprising stats that may make brands rethink their social media strategy.   The fastest...
At the Intersection of Personalization and Automation: Content Marketing Best Practices
  As marketers, we’re always working and re-working our content strategy to land that sweet spot --  consistent, original content that reaches and engages our target audience. But, figuring out how much content, and the type of content we should be publishing is tricky. A recent Trapit survey found...
Weekly Roundup: Look Ahead -- What's in Store for Social, Digital, Mobile, Local Marketing in the Coming Year
  2013 has been an incredibly dynamic year in marketing. From mobile to social to digital, we've experienced some very exciting shifts and growths in the industry. So, what’s in store for 2014 you wonder? Let’s take a look at what’s in store for the year ahead.    Marketing Manager, Marcie...