Local Marketing Strategy

The Power of Social: Harnessing Emerging Networks and Implementing Tactics in the New Year
With 73% of online adults using social media sites*, it has become increasingly important for national brands to have an online presence to connect and engage with these consumers. Brands that are integrating social into their content strategy are seeing the impact it has on lead generation,...Read...
Weekly Roundup: The Customer Experience: What it Means and Why It's Imperative for a National Brand's Success
As marketers, we've heard the phrase “customer experience” numerous times. But what does it mean and how does it differ from customer service? This week, I want to focus on defining customer experience and explore ways national brands can implement effective customer experience tactics into...
Enhance Your National SEO Strategy with Google Trends
With the constant adjustments to the Google algorithm, experts say somewhere near 600 occurred in 2013, Google Trends is a hidden gem for companies looking to expand their SEO from local to the national level. Below are some tips from SEO/ Product Marketing Manager, Caleb Donegan and Search...
Weekly Roundup: 2014 Marketing Must-Reads
The Balihoo team has been busy sifting through marketing roundups, predictions, and recommendation articles to bring you our top marketing reads for the 2014.   SEO Product Manager, Caleb Donegan kicks us off this week with an article from SearchEngineLand. Caleb shares that, “to prepare for...
Maximizing Social: Surprising Stats to Help Inform Your 2014 Strategy
    As more national brands invest in social media, and incorporate it into their overall marketing strategy, it’s important to understand how to best harness each channel. Fast Company recently released surprising stats that may make brands rethink their social media strategy.   The fastest...
At the Intersection of Personalization and Automation: Content Marketing Best Practices
  As marketers, we’re always working and re-working our content strategy to land that sweet spot --  consistent, original content that reaches and engages our target audience. But, figuring out how much content, and the type of content we should be publishing is tricky. A recent Trapit survey found...
Weekly Roundup: Look Ahead -- What's in Store for Social, Digital, Mobile, Local Marketing in the Coming Year
  2013 has been an incredibly dynamic year in marketing. From mobile to social to digital, we've experienced some very exciting shifts and growths in the industry. So, what’s in store for 2014 you wonder? Let’s take a look at what’s in store for the year ahead.    Marketing Manager, Marcie...
Regional Directories: Bridging the Gap Between National & Local Websites
Developing and executing website strategy on a local level can be a daunting and sometimes overwhelming undertaking. Executing completely, and correctly, takes focus and the ability to adapt as changes are made in the digital space; local SEO, in particular, is an area that shifts and evolves...Read...
5 Easy Steps for Successful Content Marketing in 2014
    As we get ready to ring in the New Year, it’s a good time to reflect, and look ahead for what’s in store for 2014.    “Content marketing” became THE buzz term in 2013, with brands investing time, effort, and dollars to implementing content marketing strategy into their plans and campaigns.......
Weekly Roundup: Small Business Saturday - Successes and Learnings from 2013
  With five fewer shopping days between Thanksgiving and Christmas this year, small businesses around the country are pulling out all of the stops to get customers in stores during the critical holiday shopping season. While #SmallBusinessSaturday is still a fairly new concept, only in its fourth......