Local Marketing Strategy

In this week's blog roundup, we've hand picked some great marketing reads, including commentary on a few major brands' advertising/social media efforts, preliminary mobile research, and more. Marcie Ellison, marketing manager, shares Nike's Tiger Woods Ad: 'Winning Takes Care of Everything'. "This...

This week, one of our clients, Snap Fitness, is in the news–DM News. Read on for a link to the story, and peruse a few of the other articles we've enjoyed reading this week.  Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders "Auto-responders are a key to good marketing," says Alden......

The CMO Council's recent Brand Automation for Local Activation study compiled survey results from 296 senior marketers, but equally important, it included best practices and insights from interviews with 16 leading brands. The objective of these qualitative interviews was to illustrate how...

In 2012, national brands spent $45.2 billion in local media advertising. But how can these brands guarantee those dollars are being efficiently used to reach their local audiences? This question was addressed during last week's webinar conducted by BIA/Kelsey and Balihoo: National Marketers...

In order to successfully construct any sizeable structure, a skilled builder needs more than just a hammer and nails. Similarly, when faced with "building" local marketing campaigns in hundreds of markets for thousands of affiliates, national brands must have access to a variety of tools in order...

Here at Balihoo, we continually stress the importance of local marketing–a national brand's presence in local markets is no longer just a "nice-to-have", it's a MUST HAVE. Even so, we've found that even high-level marketers are falling behind in this arena. Says Balihoo CMO, Shane Vaughan, “I’m......

Today, the CMO Council, in partnership with Balihoo, released their newest research report: Brand Automation for Local Activation–Connecting Customer Engagement into Measurable Local Strategies. This study explores the requirements for effective execution of national campaigns at the local level...

Last week on our blog, we shared an excerpt from an article we contributed to the CMO Council's e-journal, Marketing Magnified. In the article, we: explained what Local Marketing Automation actually is addressed several misconceptions discussed the many benefits brands see when they invest in...

Our new research, conducted in partnership with the Chief Marketing Officer (CMO) Council, reveals that 59 percent of national marketers report local demand generation to be essential to their business growth, yet only 7 percent feel they have effective campaigns in place. The report, entitled...

The CMO Council is preparing to release Brand Automation for Local Activation, a report that promises to connect customer engagement into measurable local strategies. In working closely with the organization to compile the final results, all involved have been surprised to discover there is...