Balihoo
is growing fast, and with that forward progress we’re continuing to
strengthen our team with smart, talented people.
For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice
President of Business Development to our management team. With over
ten years of experience in the local marketing...
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I
had the opportunity to attend the Gartner
Customer 360 Summit last week in Orlando. While the entire
event was fascinating, there was one key session that I thought was
particularly relevant to the local marketing space and how national
brands should be looking at this category.
This session was...
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As
content continues to digitize, consumers and media channels
continue to fragment. The good news is this enables marketers to
better target consumers and to reach consumers where and when the
consumer wants the brand’s message. The bad news is that executing
campaigns which take advantage of all...
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Working in the Local Marketing Automation space, much of our work
is not frequently available for the entire population to see as
it's very specific to a local market. As a result, it's
always nice to undertake a
Local Websites
project because they are, by nature, visible to everyone.
Kohler is a...
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The CMO Council and several partners recently released a
fascinating report titled:
Localize to
Optimize. It's $199 to download the full report, but if
your in the Local Marketing or Channel Marketing space, it's really
fantastic reading. From their website, "The study has been
focused on...
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Try this local marketing automation test:
Pick your favorite search engine, and search for the name of your
national brand.
Assuming you've done a good job at your national marketing efforts,
when you look at the real estate on this page, the "good" content
about your brand should represent...
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It's pretty clear at this point that, for better or worse,
Daily Deal sites are one of the "next big things" in local internet
marketing. Companies like Groupon and Living Social are
certainly leading the pack here, but it was also recently announced
that
Facebook will get in the mix with a test...
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"To win a marketing
war, you have to win the battle at the tactical level. If the mind
is the battleground, then it should come as no surprise that
advertising is the key tactical weapon in the marketing war."
Al Ries & Jack Trout,
Bottom-up Marketing
When it comes to your national brand's local...
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Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
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In this blog we speak frequently about Local Marketing Automation -
the technology and services employed by national brands to enable
their distributed marketers to go-to-market locally.
One of the key sub-sets of this large group is the co-op marketing
space. Co-op marketing is the process...
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