May 2012 Webinars

Project Re:Brief™—Balancing Creative Thinking and New Technology

Thursday, April 5, 2012   |   by Susan Tormollen   |   0 Comments »

Google asked the question, “Can America’s most iconic advertising campaigns be reimagined for the web?” By means of Project Re:Brief™*, they decided to test it out by partnering with four global brands and the advertising legends that created some of the most effective and historic ad campaigns of...

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Part I – Five Tips for Making the Most of Local Websites

Wednesday, February 1, 2012   |   by Amber Daley   |   0 Comments »

Ask any of Balihoo's enterprise clients: A marketing strategy is only as successful as their affiliates’ presence in local markets. National brand marketers know that localized marketing is not just a passing trend. In fact, according to BIA/Kelsey, 49 percent of marketers believe localized...

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What Google "Search Plus Your World" Means for Your National Brand's Local Internet Marketing

Friday, January 27, 2012   |   by Shane Vaughan   |   0 Comments »

Certainly by now you've heard about Google's "Search Plus Your World" initiative to more completely integrate social/personal data in their search results.  You can read the official announcement from Google, made on January 10, here.  Google Plus Logo

The question I hope to answer in this blog is, "What does this...

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Search is #1 driver of in-store sales; being "found" online is imperative.

Thursday, October 27, 2011   |   by Susan Tormollen   |   0 Comments »
Really interesting article based on research conducted from GroupM Search, with research partner Kantar Media Compete. Also includes statistics from Forrester.

Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.

Key-takeaways for... Read More »

4 Content Marketing Ideas for National Brands

Monday, October 17, 2011   |   by Susan Tormollen   |   0 Comments »
Marketing

Is content marketing part of your national brand’s marketing strategy? Assuming it is, are you actively extending the content to your local partners and affiliates for use in their local marketing? Have you included content marketing as part of your co-op marketing solution?


Many national brands can...

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Three ZMOT Questions National Brands Need to Ask

Monday, September 19, 2011   |   by Susan Tormollen   |   0 Comments »
This summer, Google released an eBook entitled ZMOT. Winning the Zero Moment of Truth.


Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
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Map it! A Picture of Your Brand

Wednesday, November 10, 2010   |   by Chris Keller   |   2 Comments »
A few months ago, Susan Tormollen, our Balihoo Director of Education showed me a poster she sketched that illustrates "local marketing." I've included my own sketch of the idea below.

Please pardon the lack of art, but consider the brilliance in Susan's idea.

You've heard it before: a picture is... Read More »

The 150 Best Marketing Blogs

Tuesday, November 2, 2010   |   by Chris Keller   |   0 Comments »
Local Marketers in search of fresh ideas would be well served to review a few of the 150 Best Marketing Blogs according to Ad Age.

This is an impressive list of more than 150 blogs—1141, as of this post. At quick glance, the list includes many names I need to explore and some of my favorite marketing...Read More »

Local Marketing Mondays - Great Creative

Monday, November 1, 2010   |   by Pete Gombert   |   0 Comments »
This is the second in a series of posts I am calling Local Marketing Mondays. Today the topic is on that of creative. My first post covered Marketing Education.

Around Balihoo we like to call creative the "gas in the engine". Creative inspires. It defines brands. It speaks to your audience, and truly...Read More »

Five Reasons Pilot Programs Will Improve Your Local Marketing

Friday, October 22, 2010   |   by Susan Tormollen   |   0 Comments »
Pilot programs provide a way for brands and franchises to launch new national marketing programs on a small scale prior to investing in a large roll-out. National brands realize multiple benefits from pilot programs, including the ability to:
  1. Try new ideas with less risk. See if the results warrant...
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