Google
asked the question, “Can America’s most iconic advertising
campaigns be reimagined for the web?” By means of Project
Re:Brief™*, they decided to test it out by
partnering with four global brands and the advertising legends that
created some of the most effective and historic ad campaigns of...
Ask any of Balihoo's enterprise clients: A marketing strategy is only as successful as their affiliates’ presence in local markets. National brand marketers know that localized marketing is not just a passing trend. In fact, according to BIA/Kelsey, 49 percent of marketers believe localized...
Read More »Certainly by now you've heard about Google's "Search Plus Your
World" initiative to more completely integrate social/personal data
in their search results. You can read the official
announcement from Google, made on January 10, here.
The question I hope to answer in this blog is, "What does this...
Really interesting article based on research conducted from
GroupM Search, with research partner Kantar Media Compete. Also
includes statistics from Forrester.
Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.
Key-takeaways for... Read More »
Main Idea:
Online search is now an integral part of the consumers' sales process, and its importance continues to grow.
Key-takeaways for... Read More »
Is content marketing part of your national brand’s marketing strategy? Assuming it is, are you actively extending the content to your local partners and affiliates for use in their local marketing? Have you included content marketing as part of your co-op marketing solution?
Many national brands can...
This summer, Google released an eBook entitled ZMOT. Winning the Zero Moment of
Truth.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
Read More »
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
A few months ago, Susan Tormollen, our Balihoo Director of
Education showed me a poster she sketched that illustrates "local
marketing." I've included my own sketch of the idea below.
Please pardon the lack of art, but consider the brilliance in Susan's idea.
You've heard it before: a picture is... Read More »
Please pardon the lack of art, but consider the brilliance in Susan's idea.
You've heard it before: a picture is... Read More »
Local Marketers in search of fresh ideas would be well served to
review a few of the 150 Best Marketing Blogs
according to Ad Age.
This is an impressive list of more than 150 blogs—1141, as of this post. At quick glance, the list includes many names I need to explore and some of my favorite marketing...Read More »
This is an impressive list of more than 150 blogs—1141, as of this post. At quick glance, the list includes many names I need to explore and some of my favorite marketing...Read More »
This is the second in a series of posts I am calling Local
Marketing Mondays. Today the topic is on that of creative. My first
post covered Marketing
Education.
Around Balihoo we like to call creative the "gas in the engine". Creative inspires. It defines brands. It speaks to your audience, and truly...Read More »
Around Balihoo we like to call creative the "gas in the engine". Creative inspires. It defines brands. It speaks to your audience, and truly...Read More »
Pilot programs provide a way for brands and franchises to launch
new national marketing programs on a small scale prior to investing
in a large roll-out. National brands realize multiple
benefits from pilot programs, including the ability to:
- Try new ideas with less risk. See if the results warrant...
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