Caroline Mooree

I recently had a client tell me that we have the Bentley of Ad Builder software and offer it at Volvo pricing. I thought, "How nice to be regarded as such a great value." I began to think about what made our Balihoo Solution fit this analogy. Is it the world class print ad builder itself or is the pieces of the solution that surround it? Is it the focus on local marketing automation or the co-op marketing solution that make it great? Does the local media buying bring more value to the client or is it the one-stop-shop platform with over 17 integrated media vehicles that really meets the client's needs?

I eventually arrived at a conclusion. It is all of the pieces of the Balihoo Solution that make it great. Though we may not have the heritage of Bentley as of yet, we share two pivotal characteristics that drive our brands. Passion and dedication. We both embrace modern technology while ensuring commitment to ambitions of quality and engineering. Many different elements are combined to produce strength of function and performance in a product that upholds that standard. Every day an entire team focuses to build on that brand and product to make it better. Trying to be both revolutionary and evolutionary in a time when value is important and your commitment to the valued customer is even more important. If we can continue to deliver a quality product that meets and exceeds clients' needs, we will be successful for a long time.