Are marketers too busy to measure marketing ROI? Too busy to measure other metrics?

Most marketers understand the value of measuring tactics, campaigns and overall marketing ROI. But how many marketers have the resources, or the time, to actually measure to their desired level?

If I were a betting...

“If the amount of work involved in monitoring and engaging in social channels frightens you, great—because it should.”

–Matt Long, Director of Digital Strategy, Balihoo

The above quote is from Matt’s post, “When Big Brands Go Local, They Need to Think Social,” which recently appeared in the...

Did You Miss Yesterday’s Webinar? “How to Implement Local Websites,” the first of our four-part How-To series, provided valuable information to national brands looking to learn more about the importance of having a strong, local online presence.

Balihoo's Director of Marketing Susan Tormollen, a...

Brand marketers typically know the importance of having a local online presence, but often struggle to implement and manage hundreds, if not thousands, of local websites. Tune in tomorrow, when we will address this challenge in the first of four weekly webinars in our How-To series, “Taking National...

Balihoo is growing fast, and with that forward progress we’re continuing to strengthen our team with smart, talented people.

For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice President of Business Development to our management team. With over ten years of experience in the local marketing...

"By 2015, companies that focus on integrated processes for local marketing enablement will increase revenue by 15 to 20% (Gartner)."

As mentioned by the analyst firm above, a local marketing strategy is a must for national brands. And since Q2 is well underway, we at Balihoo thought it a perfect time...

1,000,000,000.

It's the number to remember in 2012. Why a billion? It’s the number of…

…the world’s population in 1804.

…expected Facebook users by August.

…estimated global sales (in units) of smartphones by 2014.

…unique visitors to Google each month.

Times have certainly changed from the 19^th century un...

TNT recently pulled a great publicity stunt in Belgium to launch their new station. Who wouldn't want to push that bright red button?

Drive-thru or walk-in? Online or in-store? Decaf or regular? Cash or credit? Paper or plastic? Pick-up or delivery? On a daily basis, consumers are faced with decisions aplenty—everything from what to buy and where to buy it to how to pay for it and even how to bag their recent purchase.

So too are...