Local Internet Marketing
"Mobile is not just the wave of the future, it's happening right
here, right now, today." -Evie Poitevent, owner of Feet First, New
Orleans Consumers want their products via mobile, and they want
them now. Poitevant, a merchant who has seen success by creating a
mobile site and adapting online......
By on June 7, 2013
It feels like Google releases a new product or feature nearly every
day. Think about how many times you have done a web search and seen
something that was not there the day before, be it a subtle change
like a button in a different place or one of magnitude like an
overhaul to the way results are......
By on April 17, 2013
Recently, we received our annual delivery of those (formerly thick)
yellow paged books on our doorstep. Typically, when they arrive, I
place them directly in the recycling bin. This time, my 11-year-old
son saw them first and asked what they were. I explained to him
that “long, long ago”,...
By on March 11, 2013
For national brands, there is money under the mattress–as evidenced
by my recent pursuit of exactly that: a new mattress. For a few
days last week, I removed my marketer hat, made like a consumer,
and began shopping. Experiencing the process from a consumer's
perspective made one weakness among......
By on January 10, 2013
Many national brands have gotten lazy with their co-op marketing
programs and trade promotion marketing programs. They view them as
expense line-items, instead of investment line-items, and treat
them as such. The third must-do is in our "Five Essential
Strategies for Local Marketing Success in...
By on January 2, 2013
What does the aroma of steaks on a grill have to do with marketing?
Quite a bit, we think. Just take a look at this updated version of
a classic infographic. The History of Marketing Channels –
(Revisited) is an eye-opening look at the most
explosive–and the most obscure–marketing channels to...
By on December 27, 2012
Last week I spoke at the Search Insider Summit in Park City, Utah
on "The Everlasting Importance of the Creative" panel (see the full
recording of the video below). Much of the discussion boiled down
to "art" versus "science" in the online space. It's an interesting
topic, especially considering...
By on December 21, 2012
“Of the 1000+ co-op advertising programs, representing over 1700
brands, maintained in a Local Search Association database, only 223
allow some form of Internet advertising in their policies.” –ACB
“Online Co-op Advertising Study,” Sept. 2011. What about
your national brand? While you may be......
By on September 17, 2012
If your national brand makes co-op funding available to your local
affiliates, the following statistic might surprise you: According
to a recent study conducted by Borrell Associates, SMBs are leaving
an estimated $5-$7 billion of co-op funds on the table. There's a
lot of untapped marketing...
By on September 4, 2012
It’s difficult to find up-to-date research on co-op spending, so I
was excited to see the recent research released from Borrell
Associates, Online Co-op Advertising: A $1.7 billion
opportunity for SMBs. Borrell Associates surveyed over 1,300 SMBs
this spring and found some interesting facts,......
By on August 29, 2012










