Local Internet Marketing

"Mobile is not just the wave of the future, it's happening right here, right now, today." -Evie Poitevent, owner of Feet First, New Orleans Consumers want their products via mobile, and they want them now. Poitevant, a merchant who has seen success by creating a mobile site and adapting online......

It feels like Google releases a new product or feature nearly every day. Think about how many times you have done a web search and seen something that was not there the day before, be it a subtle change like a button in a different place or one of magnitude like an overhaul to the way results are......

Recently, we received our annual delivery of those (formerly thick) yellow paged books on our doorstep. Typically, when they arrive, I place them directly in the recycling bin. This time, my 11-year-old son saw them first and asked what they were. I explained to him that “long, long ago”,...

For national brands, there is money under the mattress–as evidenced by my recent pursuit of exactly that: a new mattress. For a few days last week, I removed my marketer hat, made like a consumer, and began shopping. Experiencing the process from a consumer's perspective made one weakness among......

Many national brands have gotten lazy with their co-op marketing programs and trade promotion marketing programs. They view them as expense line-items, instead of investment line-items, and treat them as such. The third must-do is in our "Five Essential Strategies for Local Marketing Success in...

What does the aroma of steaks on a grill have to do with marketing? Quite a bit, we think. Just take a look at this updated version of a classic infographic. The History of Marketing Channels – (Revisited) is an eye-opening look at the most explosive–and the most obscure–marketing channels to...

Last week I spoke at the Search Insider Summit in Park City, Utah on "The Everlasting Importance of the Creative" panel (see the full recording of the video below). Much of the discussion boiled down to "art" versus "science" in the online space. It's an interesting topic, especially considering...

“Of the 1000+ co-op advertising programs, representing over 1700 brands, maintained in a Local Search Association database, only 223 allow some form of Internet advertising in their policies.” –ACB “Online Co-op Advertising Study,” Sept. 2011.   What about your national brand? While you may be......

If your national brand makes co-op funding available to your local affiliates, the following statistic might surprise you: According to a recent study conducted by Borrell Associates, SMBs are leaving an estimated $5-$7 billion of co-op funds on the table. There's a lot of untapped marketing...

It’s difficult to find up-to-date research on co-op spending, so I was excited to see the recent research released from Borrell Associates, Online Co-op Advertising:  A $1.7 billion opportunity for SMBs. Borrell Associates surveyed over 1,300 SMBs this spring and found some interesting facts,......