Local Internet Marketing

Weekly Roundup: Top Marketing Challenges National Brands Face
Today, national brands are faced with a myriad of challenges when it comes to staying relevant, and keeping up with new technologies, modes of communication, and means of reaching their target audience. This week, the Balihoo marketing team is taking a look at just a few of these in our roundup.  ...
Email Marketing: Industry Standards and How to Develop Your Own
On a daily basis we work with national brands whose affiliates utilize email as part of their local internet marketing plans to connect with past and potential customers in their local areas. One of the most commonly asked question we receive is about email standards: What kind of open or click...
5 Must Reads for Digital Marketers
In this week's blog roundup, we have a little of everything to share when it comes to digital marketing–Facebook targeting, Google, metrics, and even a infographic creator tool. Read on for our top reads in all things marketing. How Does Google Count Local Results? "This is an interesting piece...
Right Here, Right Now–It's All About Mobile
"Mobile is not just the wave of the future, it's happening right here, right now, today." -Evie Poitevent, owner of Feet First, New Orleans Consumers want their products via mobile, and they want them now. Poitevant, a merchant who has seen success by creating a mobile site and adapting online......
4 Google Updates Online Marketers Need to Know About
It feels like Google releases a new product or feature nearly every day. Think about how many times you have done a web search and seen something that was not there the day before, be it a subtle change like a button in a different place or one of magnitude like an overhaul to the way results are......
Hey Mom, What IS That?
Recently, we received our annual delivery of those (formerly thick) yellow paged books on our doorstep. Typically, when they arrive, I place them directly in the recycling bin. This time, my 11-year-old son saw them first and asked what they were. I explained to him that “long, long ago”,...
#4 - Five Essential Strategies for 2013 Local Marketing Success
For national brands, there is money under the mattress–as evidenced by my recent pursuit of exactly that: a new mattress. For a few days last week, I removed my marketer hat, made like a consumer, and began shopping. Experiencing the process from a consumer's perspective made one weakness among......
#3 - Five Essential Strategies for 2013 Local Marketing Success
Many national brands have gotten lazy with their co-op marketing programs and trade promotion marketing programs. They view them as expense line-items, instead of investment line-items, and treat them as such. The third must-do is in our "Five Essential Strategies for Local Marketing Success in...
Infographic: The History of Marketing Channels + Our Take on Steak
What does the aroma of steaks on a grill have to do with marketing? Quite a bit, we think. Just take a look at this updated version of a classic infographic. The History of Marketing Channels – (Revisited) is an eye-opening look at the most explosive–and the most obscure–marketing channels to...
Local Internet Marketing and "The Everlasting Importance of the Creative"
Last week I spoke at the Search Insider Summit in Park City, Utah on "The Everlasting Importance of the Creative" panel (see the full recording of the video below). Much of the discussion boiled down to "art" versus "science" in the online space. It's an interesting topic, especially considering...