Simultaneously advertising on prime time TV and on internet sites may be a solid new strategy to touch consumers according to my analysis of The Nielsen Company's recently released 2010 Q1 Three Screen Report entitled, "What Consumers Watch: Technology Enhances the Video Experience."
The report provides information and data about households and their video viewing behaviors when using HDTV, timeshifting (DVR or OnDemand) devices, broadband internet, and smartphones. The findings are interesting for local advertising buyers for franchise marketing efforts, and they suggest a new strategy may be in order.
The report finds that DVR usage and penetration into homes has increased 14% to more than nine and a half hours per month. Interestingly, while DVR usage increases, the rate of commercial viewing during playback remains steady—good news for advertisers. According to the report, on average, "45% of commercials are viewed during [DVR] playback in Q1 2010 compared with 43% in Q1 2009."
Also interesting is that 58.7% of people are using TV and the internet simultaneously. This number astounds me and got the wheels turning. Perhaps, integrating a local internet marketing campaign along with a prime time TV schedule could be an effective way to target my audience and reach them where they are currently absorbing a majority of their advertisements. It may seem obvious, but paying attention to the data and placing advertising in multiple mediums where consumers are most receptive, in an integrated fashion, is a critical component to advertising success and is one of the Balihoo media team's strengths.
Whether you work in advertising or are on the other end as a consumer, I encourage you to check out the report.
The report provides information and data about households and their video viewing behaviors when using HDTV, timeshifting (DVR or OnDemand) devices, broadband internet, and smartphones. The findings are interesting for local advertising buyers for franchise marketing efforts, and they suggest a new strategy may be in order.
The report finds that DVR usage and penetration into homes has increased 14% to more than nine and a half hours per month. Interestingly, while DVR usage increases, the rate of commercial viewing during playback remains steady—good news for advertisers. According to the report, on average, "45% of commercials are viewed during [DVR] playback in Q1 2010 compared with 43% in Q1 2009."
Also interesting is that 58.7% of people are using TV and the internet simultaneously. This number astounds me and got the wheels turning. Perhaps, integrating a local internet marketing campaign along with a prime time TV schedule could be an effective way to target my audience and reach them where they are currently absorbing a majority of their advertisements. It may seem obvious, but paying attention to the data and placing advertising in multiple mediums where consumers are most receptive, in an integrated fashion, is a critical component to advertising success and is one of the Balihoo media team's strengths.
Whether you work in advertising or are on the other end as a consumer, I encourage you to check out the report.
There is no way that you can tell the video is being played in reverse. When the video is played backward, the candies bounce just as they would when played forward. You have no way to know if the video is playing forward or in reverse.
Perhaps I've been living in a cave for the last few months to not have already seen this retail marketing campaign on any other media outlets. After just a little bit of investigating, I learned the campaign, developed by 
When 
concepting, precise timing and proper execution). 
Long before there was the internet, cable or broadcast television, even print, there was out-of-home advertising. Almost elegant in its simplicity, it's tended to be static, 2 dimensional, and downright polite in its lack of intrusiveness. In recognition of those features, us media planners have rewarded its contribution to advertising by paying comparatively low rates for your highway billboard and bus bench...a fault that the outdoor advertising industry has somehow spun into a virtue.
as golf, fishing, horseback riding, water sports, ATV riding, SCUBA diving, snorkeling and beaches are regularly covered in editorial features. The program works like this: agencies that advertise in the publication do not pay them with money. Instead they pay by giving the publisher coupons (vouchers if you will) for their service, be it a restaurant, fishing company, whatever. The publisher uses local advertising and then sells the coupons to people like us at a significant discount, 35-50%.
Powered by Compendium Blogware
