Google
asked the question, “Can America’s most iconic advertising
campaigns be reimagined for the web?” By means of Project
Re:Brief™*, they decided to test it out by
partnering with four global brands and the advertising legends that
created some of the most effective and historic ad campaigns of...
Windermere Real Estate runs the most advertising in our local real estate publication, The Desert Sun, which contributes to us holding the number 1 in market share for Real Estate Sales. We are in development of an tablet application for agents to use coming in 2012. Some agents are embracing QR...
Read More »
As
marketers ramp up their first half activities for 2012, Balihoo is
excited to announce our participation at two upcoming events:
- Interactive Local Media (ILM) East Conference, March 26-28
- Ad Age Digital Conference, April 17-18
First, we are a sponsor at BIAKelsey’s Interactive Local Media (ILM) East...
Read More »Few things make us at Balihoo happier than knowing our clients—both national brands and local affiliates—are pleased with the results of our efforts.
Recently, I had the privilege of speaking in depth with Dr. Daniel P. Camm, DDS, a dentist with 35-plus years in the industry and a local affiliate of...
Read More »We're partnering with local media and niche publications,
creating in-kind trade agreements that allow us to take advantage
of advertising without spending anything out of pocket.
We're also leveraging the power of social media and eblasts to
target local leads.
I've also found that face-to-face...
The local advertising marketplace is changing—and fast. While national brands typical own the front end of the customer lifecycle, revenue is often lost during what Balihoo defines as “the last mile of marketing.” Research shows that 54 percent of Americans have completely substituted phone books...
Read More »
A decade ago,
purchases were primarily made—and consumer loyalty built—via
traditional print and media ads, and the yellow pages.
But all of that is quickly changing.
But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
Co-op
advertising programs provide incentive dollars from a national
brand to a local outlet for marketing their products.
Historically these programs have funded everything from local golf
tournaments to regional mass-media efforts and are seen as a
“benefit” to the local outlet. However, as...Read More »
Localization
of media channels, particularly on the digital front, will continue
a rapid escalation in 2012. Search, social and content
providers will continue to use geography as a key filter to provide
highly relevant information to increasingly digital consumers.
Localization increased...
I took a small break last week with my wife and went down to the
Four Seasons in Scottsdale ( http://www.fourseasons.com/scottsdale and
@fsscottsdale ) for some R&R. We have been to the resort
several times in the past and have always gone in celebration of
either my Birthday or our Anniversary...Read More »
Powered by Compendium