May 2012 Webinars

Project Re:Brief™—Balancing Creative Thinking and New Technology

Thursday, April 5, 2012   |   by Susan Tormollen   |   0 Comments »

Google asked the question, “Can America’s most iconic advertising campaigns be reimagined for the web?” By means of Project Re:Brief™*, they decided to test it out by partnering with four global brands and the advertising legends that created some of the most effective and historic ad campaigns of...

Read More »

Managing Broker - A "Share Your Story" Response

Thursday, April 5, 2012   |   by Balihoo Marketing   |   0 Comments »

Windermere Real Estate runs the most advertising in our local real estate publication, The Desert Sun, which contributes to us holding the number 1 in market share for Real Estate Sales. We are in development of an tablet application for agents to use coming in 2012. Some agents are embracing QR...

Read More »

Spring Events: Exciting Opportunities for National Brands and Local Marketing

Thursday, March 15, 2012   |   by Amber Daley   |   0 Comments »

As marketers ramp up their first half activities for 2012, Balihoo is excited to announce our participation at two upcoming events:

  • Interactive Local Media (ILM) East Conference, March 26-28
  • Ad Age Digital Conference, April 17-18

First, we are a sponsor at BIAKelsey’s Interactive Local Media (ILM) East...

Read More »

Local Marketing – The Secret to Increasing Business and Gaining Local Affiliate Loyalty

Friday, March 2, 2012   |   by Amber Daley   |   0 Comments »

Few things make us at Balihoo happier than knowing our clients—both national brands and local affiliates—are pleased with the results of our efforts.

Recently, I had the privilege of speaking in depth with Dr. Daniel P. Camm, DDS, a dentist with 35-plus years in the industry and a local affiliate of...

Read More »

Symphonia - A "Share Your Story" Response

Thursday, March 1, 2012   |   by Balihoo Marketing   |   0 Comments »

We're partnering with local media and niche publications, creating in-kind trade agreements that allow us to take advantage of advertising without spending anything out of pocket.
We're also leveraging the power of social media and eblasts to target local leads.
I've also found that face-to-face...

Read More »

The Local Web - Making Your Brand Relevant

Wednesday, January 25, 2012   |   by Amber Daley   |   0 Comments »

The local advertising marketplace is changing—and fast. While national brands typical own the front end of the customer lifecycle, revenue is often lost during what Balihoo defines as “the last mile of marketing.” Research shows that 54 percent of Americans have completely substituted phone books...

Read More »

The Local Web - an Image

Tuesday, January 17, 2012   |   by Susan Tormollen   |   0 Comments »
A decade ago, purchases were primarily made—and consumer loyalty built—via traditional print and media ads, and the yellow pages.

But all of that is quickly changing.


While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of...

Read More »

Prediction #2: CMO’s Demand ROI Reporting on Local Co-op Programs

Thursday, December 22, 2011   |   by Shane Vaughan   |   0 Comments »
2Co-op advertising programs provide incentive dollars from a national brand to a local outlet for marketing their products.  Historically these programs have funded everything from local golf tournaments to regional mass-media efforts and are seen as a “benefit” to the local outlet.  However, as...Read More »

Prediction #3: Continued Dramatic Increase in Localization of Media Channels

Tuesday, December 20, 2011   |   by Shane Vaughan   |   0 Comments »
Number 3Localization of media channels, particularly on the digital front, will continue a rapid escalation in 2012.  Search, social and content providers will continue to use geography as a key filter to provide highly relevant information to increasingly digital consumers.


Localization increased...

Read More »

Local marketing is more than local advertising

Wednesday, December 14, 2011   |   by Pete Gombert   |   0 Comments »
I took a small break last week with my wife and went down to the Four Seasons in Scottsdale ( http://www.fourseasons.com/scottsdale and @fsscottsdale ) for some R&R.  We have been to the resort several times in the past and have always gone in celebration of either my Birthday or our Anniversary...Read More »