Leah Laskarris

The Twilight saga continues! It's true fellow Twihard admirers; the new teaser trailer of the third book, "Eclipse" was released to the public yesterday.  The vampire series continues to captivate and totally annoy the nation. The one-minute-and-thirty-second clip that arrived online dabbles into the not too surprising events about what we'll see in the upcoming movie.

Watch the trailer below and let's break it down, shall we? When the music begins instant goose-bumps occur and Edward’s hypnotizing voice mesmerizes all enthusiasts. We all know that Bella and Edward love each other but for all you Jacob fans we believe that Bella should choose the irresistible Jacob (sorry Team Edward I’m loyal to Team Jacob). “The Vulturi do not give second chances” and Bella has to change from a human to a vampire but Edward is hesitant with the consequences to follow. Jacob will fight for Bella (shirtless) until “her heart stops beating” showing off his hunky, muscular figure. A new Victoria, with her firey red hair, is back to obtain her vengeance.  Rest assured I will be standing in line alongside the die-hard fans to purchase my ticket for the midnight opening showing.

After reading the very popular Stephenie Meyer books, people of all ages (yes not just girl teeny boppers) eagerly search for the new trailer and click on whatever sight pops up first. Local businesses are utilizing the effective and affordable local internet marketing by posting these clips to generate demand to their sites. Local store marketing is taking advantage of the hype utilizing POS materials to drive sales of the last video which will release the 20th, even Volvo saw significant lift in their sales when the movie was released!  By using co-op advertising and local marketing ideas, stores are placing Twilight posters, wall hangers, and selling fan gear to effectively drive brand awareness. This movie has spent significant marketing dollars developing and nurturing their name which has proven successful. Twilight set the opening-day box office record taking in $72.7 million on the first day and grossed $258.8 million! New Moon pulled in $26.3 million just on the midnight showings and broke the record for the most pre-sales for any movie! Let's see what Eclipse has in store for us.