Leah Laskarris

Stretching along the tip of the Baja Peninsula are the sparkling waters and resorts of Cabo San Lucas. In the last fifteen years Cabo has evolved from a sleepy hideaway for recluse fisherman and yacht owners into one of Mexico's most popular destinations. Visitors are drawn into miles of sandy beaches, the Mexican culture, golf, nightlife, and warm temperatures.  So why, in the recent years, has Cabo grown so fast to become one of the top destinations in Mexico? Cost, travel time, culture, and experience are all reasons people are choosing Cabo over other Mexico destinations. Having traveled all over Mexico, I can't clearly define why I keep choosing Cabo over Cozumel, Xtapa, or Puerto Vallarta. There's something about its unique charm coupled with the warm hospitality of the Mexican people that becomes addicting causing me to return 1-2 times per year.

The local market as well as national advertisers have been quick to take advantage of this influential audience and demographic in this unique setting. An ideal product launch marketing environment, tourists are exposed to new water, recreational and personal products. In addition to tapping the temporary international tourist market, Cabo utilizes local marketing strategy, local advertising, local marketing ideas, and local internet marketing to draw in tourists from all over Mexico, it's not just Americans and Europeans who travel to this exotic place. I've met tourists from Canada, sail-boat racers from New Zealand, and chefs from England. 

Every trip I make to Cabo holds a new exciting adventure ranging from snorkeling and fishing, to meeting locals and people from all over the world. With each journey home brings sadness but unforgettable memories.