as golf, fishing, horseback riding, water sports, ATV riding, SCUBA diving, snorkeling and beaches are regularly covered in editorial features. The program works like this: agencies that advertise in the publication do not pay them with money. Instead they pay by giving the publisher coupons (vouchers if you will) for their service, be it a restaurant, fishing company, whatever. The publisher uses local advertising and then sells the coupons to people like us at a significant discount, 35-50%.A couple we met recently bought (for an upcoming trip) $955 worth of restaurant and cruise dollars for $605. A pretty significant savings! Here is the nice part... if you don't use them you simply return them and get your money back. They have no expiration date so you can save extras if you want for your next trip. Also, when you are down in Cabo, if you want more you simply go or call their office in Cabo or call the one in San Diego and they will have the coupons delivered to your hotel.
The coupons work like cash, but have no cash value, i.e. you cannot get cash back when paying your bill so always be sure your bill is the amount of coupons you have. You cannot use them for tips either. You simply order by saying, "I would like $100 at the La Golondrina restaurant." If they have that available then you get it for $65.00. If for example they only had $50 available then you would get that for $32.50. Some restaurants and activities are 50% off. I want to go to this Greek restaurant in San Jose which had a deal for 50% off. So I will go there and imbibe $100 worth of food and drink for $50. Not bad....
This new franchise marketing company utilizes co-op advertising, local advertising and local internet marketing which turns out to be a good deal for all involved. They are adding new participants to their list as the popularity grows. There are restaurants, activities, golf, a few hotels, car rental company, and some shopping stores.
So, the next time you are headed to Cabo, be sure to visit the site http://www.loscabosguide.com/discount.htm.



Stretching along the tip of the Baja Peninsula are the sparkling waters and resorts of Cabo San Lucas. In the last fifteen years Cabo has evolved from a sleepy hideaway for recluse fisherman and yacht owners into one of Mexico's most popular destinations. Visitors are drawn into miles of sandy beaches, the Mexican culture, golf, nightlife, and warm temperatures. So why, in the recent years, has Cabo grown so fast to become one of the top destinations in Mexico? Cost, travel time, culture, and experience are all reasons people are choosing Cabo over other Mexico destinations. Having traveled all over Mexico, I can't clearly define why I keep choosing Cabo over Cozumel, Xtapa, or Puerto Vallarta. There's something about its unique charm coupled with the warm hospitality of the Mexican people that becomes addicting causing me to return 1-2 times per year.
