While many companies sit back and wait for the new year to make major strides forward, the last week of 2009 was a big week for Balihoo. After listening to customer feedback, we recently released an exciting new view of the creative library. This new view allows our customers to easily filter for what they need, quickly gather high level details about the creative piece available without leaving the page, and then, when they're ready, click on the piece to gather more in-depth details and place an order.
We endearingly refer to this new look as the Netflix view.
As a product specialist for a local marketing software company that has living, breathing customers, I would love to be able to talk to each and every one of those customers to find out how we can make the process of placing local advertising orders more user friendly for them before we make any usability changes. However, as a start-up company with limited resources and a limited customer type, we often must find other ways to quickly gather this information in order to continue moving forward toward a more usable product.
Through various sources of feedback, it became clear that our customers needed a more user friendly way to find their advertising materials, and to order those materials. Rather than try to reinvent the wheel, we often look to other software programs where the customer has a similar need, and then try to apply that to our ad builder software. By looking to other companies, we can essentially learn from their user testing and different iterations they have already attempted, and our customers can benefit from it. While the industries are quite different, as is the needed functionality, we were able to start with a simple program which will be familiar to our users as inspiration, and build from there.
Netflix has proven that selecting movies, which not so long ago required a trip to a video store, is easy for anyone to do online. We believe using ad builder software to place your local advertising should be simple as well and we are setting out to prove that in 2010.
Check out the new look!
We endearingly refer to this new look as the Netflix view.
As a product specialist for a local marketing software company that has living, breathing customers, I would love to be able to talk to each and every one of those customers to find out how we can make the process of placing local advertising orders more user friendly for them before we make any usability changes. However, as a start-up company with limited resources and a limited customer type, we often must find other ways to quickly gather this information in order to continue moving forward toward a more usable product.
Through various sources of feedback, it became clear that our customers needed a more user friendly way to find their advertising materials, and to order those materials. Rather than try to reinvent the wheel, we often look to other software programs where the customer has a similar need, and then try to apply that to our ad builder software. By looking to other companies, we can essentially learn from their user testing and different iterations they have already attempted, and our customers can benefit from it. While the industries are quite different, as is the needed functionality, we were able to start with a simple program which will be familiar to our users as inspiration, and build from there.
Netflix has proven that selecting movies, which not so long ago required a trip to a video store, is easy for anyone to do online. We believe using ad builder software to place your local advertising should be simple as well and we are setting out to prove that in 2010.
Check out the new look!
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