You know the best thing about the new social media phenomenon?  Anyone can do it.  In the days of old, advertising was only for those with seemingly endless pockets.  The small local business owner could advertise, but he or she could hardly expect to make a dent, even in the local market, before the local advertising budget ran out.

These days, all you need is a little good old fashioned creativity and an internet connection - or just use the connection down at your local Starbucks.  Okay, so creativity is easier said than done, but every day you can find new examples of companies putting these cheap and effective local marketing ideas to good use.  And I'm sure every time you, as the small business owner thinks, I wish I had thought of that.

The small business publication, Entrepreneur, writes about yet another example of one of those I-Wish-I-Woulda-Done-That-enducing campaigns:  the Old Spice videos.  Who knew Old Spice, your dad's cologne, would come back with such a cool, hip, not-your-dad's-cologne online marketing campaign? 

I will caveat, as the publication does, that Old Spice works with one of those companies with the seemingly endless pockets, but the article redeems itself with a very detailed and achievable step-by-step list of how to follow Old Spice's social media lead in your own local internet marketing.  

So roll up your sleeves, watch the Old Spice videos for inspiration (or, if you're already inspired, the attractive man doesn't hurt) and advertise like the endless-pocket'ers through social media and local internet marketing.