While the quest to enhance usability seems so simple, it's probably the most intimidating undertaking for a product.  It's not concrete - there really isn't a right answer.  You tweak and tweak and hope that each one gets you a little closer to a user-friendly, easy to understand local marketing software tool.

So when I saw the article that Facebook announced the changing of one single word, I became even more intimidated - and slightly comforted that all sites deal with the same issues.  Instead of Facebook user's becoming a 'Fan' of a brand's page, they will - wait for it... - 'Like' a brand's page!  On this seemingly minor change, Facebook did a PR push, this article was written, and dozens of people commented.  

When Facebook is agonizing and getting both good and bad feedback over a word change, it just kind of puts things in perspective with our ad builder software.  When it comes to usability, there is no scientific answer, and EVERY change counts.  Thanks for the reminder Facebook.