Katie Bergerud

I had no idea how reliant we were on HGTV and The Food Network for our local media buying and local advertising plans.  The fact that they deliver awesome audiences that rival network television and the fact that they can be zoned down to a neighborhood makes them a staple in our world.  That was until recently when working on a plan in New York.  In case you haven’t heard Cablevision and Scripps Network have been disputing agreements over carriage fees in New York, New Jersey, and Connecticut.  Finally, resolution has been made and we can move forward with timely media planning efforts in the New York area.  Thank goodness the Barefoot Contessa and Devine Design are back.