As an economics graduate, I've always been a fan of the highly regarded magazine, The Economist.  With articles covering topics from across the globe and a circulation to match, it does a remarkable job satisfying the thirst for international business and political knowledge.  Each weekly edition has a number of regular sections covering various areas of the world.  The United States claims a proportionally high number of pages reporting on national stories that appeal to the publication's global audience.  You can imagine my excitement when I learned Boise was going to be featured in one of my favorite U.S. columns, the Lexington.  And as if that was not enough, our very own company, Balihoo, was selected for the article to represent the tech companies of Boise.

In the article, In Praise of Boise, Balihoo serves as an example of a software company that is located in a relatively rural setting (by software company standards).  The article discusses how the internet and communication technologies have opened doors for techy people to live and work in environments outside the densely populated and expensive metropolitan areas that are typically called home by the technology sector.  In the article's opening lines, Balihoo's office is aptly described as decorated with bikes and populated with outdoor enthusiasts.  A large percentage of our employees, or as The Economist calls us, 'brain workers', found their way to Boise for the exact reasons the article offers: high-tech career opportunities, a low cost of living, and ample outdoor activities.

While I would have loved to see a bit more of a marketing plug for Balihoo, (perhaps we could have been described as a 'local marketing automation software company' instead of just a 'software firm') I speak on behalf of everyone here at Balihoo that we are elated to be featured in such an esteemed publication.  Besides, the high marks Boise received are the highlights of the article.  And as Boise residents, we all agree the praise is well-earned and we're in full support of the implied invitation to bring more 'brain workers' to our city, and perhaps also to join our team here at the bicycle-lined offices of Balihoo.