When you hear the term 'local marketing' it's easy to immediately think of school sponsorships, strategically-placed billboards, targeted direct mail pieces, and crazy sign holders jumping up and down on the street corner. But as demonstrated by Macy's department stores, a smart local marketing...Read More »

Last week I had the opportunity to provide some navigational assistance to an affiliate of a franchise company utilizing our ad builder software.  The business owner was looking to order some customized loyalty cards.  At the time of our conversation, he was slightly agitated with his parent company...Read More »

The Balihoo office is a pretty productive place. Our employees are hard-working, enthusiastic, energetic, and extremely passionate about revolutionizing local store marketing.  We work really well together and collaborate with a level of team spirit and cohesion rivaled by (maybe) only a few other gro... Read More »

 What does it mean to be locally owned and operated?  I found myself asking this question when I stepped into Tully’s Coffee the other week and noticed that exact phrase written on one of their gift cards.  The card itself caught my attention because it had a beautiful picture of Boise on it (a...Read More »

A few days ago I encountered what struck me as a very unique online banner ad for Zappos.com.  It was an image of a charming customer service representative with a speech bubble that read 'Happy to help 24/7".  How interesting, I thought, that the message of the advertisement was focused not on...Read More »

Last week I had the great privilege of attending a customer service workshop hosted by one of Balihoo's investors, OpenView Venture Partners.  The workshop was lead by Bill Price, who with David Jaffe, co-authored the book The Best Service Is No Service: How To Liberate Your Customers From Customer... Read More »

 A few months ago, during one of Balihoo's Friday morning trips to the local Starbuckscoffee shop, I noticed an interesting display on the counter.  It was a clear container full of green sticks with little mermaids adorning their tops.  What caught my eye, in particular, was the message on the...Read More »

 As an economics graduate, I've always been a fan of the highly regarded magazine, The Economist.  With articles covering topics from across the globe and a circulation to match, it does a remarkable job satisfying the thirst for international business and political knowledge.  Each weekly edition...Read More »

During the last few weeks, I’ve had the pleasure of assisting some of the franchise owners of one of our newest clients, Gandolfo’s New York Deli.  As it is with each new client, we’ve learned a lot from our Gandolfo’s users and have made some improvements to our product and services to better cater...Read More »