Integrated Marketing Strategy

Maximizing Social: Surprising Stats to Help Inform Your 2014 Strategy
    As more national brands invest in social media, and incorporate it into their overall marketing strategy, it’s important to understand how to best harness each channel. Fast Company recently released surprising stats that may make brands rethink their social media strategy.   The fastest...
At the Intersection of Personalization and Automation: Content Marketing Best Practices
  As marketers, we’re always working and re-working our content strategy to land that sweet spot --  consistent, original content that reaches and engages our target audience. But, figuring out how much content, and the type of content we should be publishing is tricky. A recent Trapit survey found...
Weekly Roundup: Look Ahead -- What's in Store for Social, Digital, Mobile, Local Marketing in the Coming Year
  2013 has been an incredibly dynamic year in marketing. From mobile to social to digital, we've experienced some very exciting shifts and growths in the industry. So, what’s in store for 2014 you wonder? Let’s take a look at what’s in store for the year ahead.    Marketing Manager, Marcie...
5 Easy Steps for Successful Content Marketing in 2014
    As we get ready to ring in the New Year, it’s a good time to reflect, and look ahead for what’s in store for 2014.    “Content marketing” became THE buzz term in 2013, with brands investing time, effort, and dollars to implementing content marketing strategy into their plans and campaigns.......
Weekly Roundup: Small Business Saturday - Successes and Learnings from 2013
  With five fewer shopping days between Thanksgiving and Christmas this year, small businesses around the country are pulling out all of the stops to get customers in stores during the critical holiday shopping season. While #SmallBusinessSaturday is still a fairly new concept, only in its fourth......
Weekly Roundup: Marketing Tips for the 2014 Holiday Season
Believe it or not, the holiday season is closing in on us. And with Hanukkah coming early this year and Thanksgiving arriving later than usual, many national brands and local businesses are scrambling to get their marketing strategies dialed in and kicked off.   As your team gears up for the...
Weekly Roundup: Mobile Mania
Mention the phrase "location-based mobile marketing" to a room full of passionate marketers and you'll undoubtedly be met with a smorgasbord of enthusiastic conversation:  skyrocket conversion rates, precise targeting, rich consumer profiles, and the list just goes on...  But is it delivering?......
Local Marketing Perspectives: Video Series
Several days ago I shared a video from our newly announced Local Marketing Perspectives series. In case you missed that post, this great new series is the result of having the opportunity to sit down with several leading local marketing experts (from some of the world's leading brands -...
Video Series: Overcome the roadblocks and master local marketing - Part 1
The Local Marketing Roadblock Video Series: Roadblock #1: National Strategy Does Not Scale. As many marketers know, successfully translating national targeted campaigns to a local market presents itself with several challenges. Our Blog series this week will focus on ‘The Local Marketing...
Q & A: Local Search Ranking Factors and National Brands
David Mihm's 2013 Local Search Ranking Factors were released earlier this month. This is a big deal for SEO and digital marketing experts. It was also exciting for Balihoo, as our very own SEO Expert, Caleb Donegan, was a key contributor to the study. To help us all better understand the findings...