Integrated Marketing Strategy

The CMO Council is preparing to release Brand Automation for Local Activation, a report that promises to connect customer engagement into measurable local strategies. In working closely with the organization to compile the final results, all involved have been surprised to discover there is...

What happens when you empower a forward-thinking fitness brand with Balihoo's Local Marketing Automation technology?  In a word: Success. I recently had the privilege of speaking with Brant Schmitz, Snap Fitness' online marketing manager, about recent breakthroughs in their local marketing...

Fact: 39% of people admit to bringing their mobile phones into the loo. (This is according to a recent Plaxo study, but based on an informal survey here at Balihoo HQ, I believe even that estimation to be a bit low). It's therefore no surprise that 19% of smartphone users accidentally drop those......

Leads, leads, leads–it’s a refrain we hear daily from our existing and prospective clients: “We need to deliver leads to our affiliates (distributors, dealers, agents, reps, franchisees) in order to deliver value.” When done properly, this refrain does indeed deliver value, but it ignores one...

Remember the futuristic shoe phone of Get Smart? Or 1999's Working Woman Barbie (complete with her own cellular phone)? However sophisticated these mobile devices may have seemed at the time, they're a far cry from the mini-computers we keep in our pockets and purses. Nonetheless, they offered a......

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu, Chinese general and author To win in local markets, national brands must impact sales at the local level. Marketers, how are you doing in this regard? Is your national brand......

Last week, Balihoo released our "Five Essential Strategies for Local Marketing Success in 2013." (You can see the full release here.) As promised, we're going to be covering each of these elements in more detail here on our blog. The second must-do is: Stop Building Your Local Marketing Programs...

Wow! I think last week’s webinar was my favorite of the year. Jed Williams, BIA Kelsey’s program manager for Social Local Media co-presented Local Revenue Opportunities: Are You Missing your Share? with Shane Vaughan, Balihoo’s CMO. The interaction between the two presenters and the questions...

When organizing local campaigns, marketers often face the following challenges: lack of market, consumer, and media data; lack of integrated strategy between national brands and their local marketing affiliates (particularly in the digital/mobile space); and lack of reporting and metrics. Brands......

When it comes bringing a national brand's marketing strategy to the local level, we find that even high level marketers struggle during the implementation phase. Specifically, when developing an effective digital strategy that incorporates a local online presence via websites and social media,......