"By 2015, companies that focus on integrated processes for local marketing enablement will increase revenue by 15 to 20% (Gartner)."

As mentioned by the analyst firm above, a local marketing strategy is a must for national brands. And since Q2 is well underway, we at Balihoo thought it a perfect time...

TNT recently pulled a great publicity stunt in Belgium to launch their new station. Who wouldn't want to push that bright red button?

Drive-thru or walk-in? Online or in-store? Decaf or regular? Cash or credit? Paper or plastic? Pick-up or delivery? On a daily basis, consumers are faced with decisions aplenty—everything from what to buy and where to buy it to how to pay for it and even how to bag their recent purchase.

So too are...

This week, our marketing department is in Boston, sponsoring and speaking at BIA/Kelsey’s Interactive Local Media (ILM) East Conference. In the meantime, I’m holding down the fort and watching BIA/Kelsey’s blog closely. During yesterday’s “Big Data Transforms Local Deals from Acquisition to Loyalty”...

United Way of the National Capital Area has fully embraced social media as a major component of our local marketing strategy. In some instances, social media has become our primary communication channel for fast, on the ground reporting. By following local member nonprofits and sharing their...

Few things make us at Balihoo happier than knowing our clients—both national brands and local affiliates—are pleased with the results of our efforts.

Recently, I had the privilege of speaking in depth with Dr. Daniel P. Camm, DDS, a dentist with 35-plus years in the industry and a local affiliate of...

We are trying to figure out what our local marketing strategy should be. There are large states with opportunity & customized marketing would really tell a better story vs. nationally. The biggest challenge is finding the TIME & resources to do it since we are such a skinny operation

Name: Jennifer...

There’s a new player on the social networking field. But this time there’s no feed, no timeline, no updates to be seen. Instead, users share images via their personal “pin boards.” 

Pinterest, the free online scrapbook, has seen phenomenal success in its short lifespan. And companies with an...

Ask any of Balihoo's enterprise clients: A marketing strategy is only as successful as their affiliates’ presence in local markets. National brand marketers know that localized marketing is not just a passing trend. In fact, according to BIA/Kelsey, 49 percent of marketers believe localized...