A decade ago,
purchases were primarily made—and consumer loyalty built—via
traditional print and media ads, and the yellow pages.
But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
Read More »
Please join us for the "10 Local Marketing Predictions for 2012"
webcast on Tuesday, January 10 at 12 Eastern Time (11 CST, 10
Mountain Time, 9 Pacific Time).
We'll review the 10 predictions, share statistics and research, and
most importantly, discuss how national brands can capitalize on
these...
Read More »
According to the 2011 Social Media
Market Industry report, 90% of marketers say social media is
important to their business. As social media continues to gain
importance in the local marketing mix, small business use of video
will also increase. This is due to the ability of video to enhance
the...
Read More »
As
consumer use of mobile technology continues to rise, local
marketers will respond with increased focus on search optimization,
mobile website enablement, and mobile local advertising.
- According to a ThreatMetrics survey of 722 active internet
using consumers, 37% intend to make a purchase using...
Read More »
Here at Balihoo, we think, breathe and live local marketing. And we
do it for a good reason. Some of the largest national brands in the
country, such as Kohler, Aflac, 1-800 Doctors and Pearle Vision,
rely on us to provide innovative local marketing solutions to
help them grow their business. They...
Read More »
Download Balihoo's newest
white paper and learn
- Reasons why national brands are falling short when it
comes to local marketing
-
What the Local Web is and how it can help
close the loop on the “last mile” of marketing
- How other national brands are taking advantage of the
Local Web
- How your brand can begin...
Read More »
As a local business, you're undoubtedly aware that Facebook
continues to take the marketing world by storm. In fact, as
of November, 2010, Facebook accounted for 23% of all display
advertising sold in the U.S - WOW!
While there are varied marketing opportunities available on
Facebook, I want to...
Read More »
I just read a great
NYTimes.com
article, outlining a small business' success using Google
AdWords. If you have any interest in local internet marketing,
definitely check it out!
My key takeaways from the article:
- Be Creative and Specific with
your keywords
- Test, Learn, Repeat
-
Communication Plan: Have...
Read More »
Throughout
November, I have been pulling together content in order to develop
a direct marketing education course for small business owners. But,
in the meantime, I thought I’d share 5 Must Do’s intended to help
anyone in the midst of developing or implementing an email
marketing campaign.
1)
Hav...
Read More »
Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
Read More »
Powered by Compendium