May 2012 Webinars

The Local Web - an Image

Tuesday, January 17, 2012   |   by Susan Tormollen   |   0 Comments »
A decade ago, purchases were primarily made—and consumer loyalty built—via traditional print and media ads, and the yellow pages.

But all of that is quickly changing.


While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of...

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Join us for 10 Local Marketing Predictions Webcast.

Sunday, January 8, 2012   |   by Susan Tormollen   |   0 Comments »
10 Predictions

Please join us for the "10 Local Marketing Predictions for 2012" webcast on Tuesday, January 10 at 12 Eastern Time (11 CST, 10 Mountain Time, 9 Pacific Time).

We'll review the 10 predictions, share statistics and research, and most importantly, discuss how national brands can capitalize on these...
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Prediction #7: Local marketers and businesses increase video use in 2012

Friday, December 9, 2011   |   by Susan Tormollen   |   0 Comments »

According to the 2011 Social Media Market Industry report, 90% of marketers say social media is important to their business. As social media continues to gain importance in the local marketing mix, small business use of video will also increase. This is due to the ability of video to enhance the...

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Prediction #10. Local businesses embrace mobile marketing.

Friday, December 2, 2011   |   by Susan Tormollen   |   0 Comments »
Top 10Top 10As consumer use of mobile technology continues to rise, local marketers will respond with increased focus on search optimization, mobile website enablement, and mobile local advertising.  
  • According to a ThreatMetrics survey of 722 active internet using consumers, 37% intend to make a purchase using...
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10 Local Marketing Predictions for 2012

Friday, December 2, 2011   |   by Susan Tormollen   |   0 Comments »
Here at Balihoo, we think, breathe and live local marketing. And we do it for a good reason. Some of the largest national brands in the country, such as Kohler, Aflac, 1-800 Doctors and Pearle Vision, rely on us to provide  innovative local marketing solutions to help them grow their business. They...Read More »

Balihoo's newest white paper: The Local Web - The Linchpin to Successful Local Marketing

Thursday, October 6, 2011   |   by Susan Tormollen   |   0 Comments »

Download Balihoo's newest white paper and learn

  • Reasons why national brands are falling short when it comes to local marketing
  • What the Local Web is and how it can help close the loop on the “last mile” of marketing
  • How other national brands are taking advantage of the Local Web
  • How your brand can begin...
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Using Facebook for Local Advertising - Top Tips

Tuesday, April 26, 2011   |   by Shane Vaughan   |   0 Comments »
As a local business, you're undoubtedly aware that Facebook continues to take the marketing world by storm.  In fact, as of November, 2010, Facebook accounted for 23% of all display advertising sold in the U.S - WOW!  Facebook

While there are varied marketing opportunities available on Facebook, I want to...Read More »

Mastering Google Ad Words, an interesting article

Wednesday, December 15, 2010   |   by Susan Tormollen   |   0 Comments »
Words

I just read a great NYTimes.com article, outlining a small business' success using Google AdWords. If you have any interest in local internet marketing, definitely check it out!

My key takeaways from the article:
  1. Be Creative and Specific with your keywords
  2. Test, Learn, Repeat
  3. Communication Plan: Have...
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The 5 Must Do’s for Email Marketing

Thursday, November 18, 2010   |   by Susan Tormollen   |   0 Comments »

Throughout November, I have been pulling together content in order to develop a direct marketing education course for small business owners. But, in the meantime, I thought I’d share 5 Must Do’s intended to help anyone in the midst of developing or implementing an email marketing campaign.

5 Must Do's

 

1)      Hav...

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5 Biggest Co-op Advertising Program Issues: Solve Your Reseller Adoption

Friday, October 22, 2010   |   by Marcie Blagden-Ellison   |   1 Comments »
Have you spent hours and hours developing a co-op advertising program that's carefully tailored to the local marketing and media needs of your resellers, only to find yourself struggling to achieve successful reseller adoption? With industry estimates indicating that on average, only 50% of the...Read More »