Being in the business of local advertising, we at Balihoo are often asked by our small business owner clients about how to utilize local internet marketing. They hear buzz that their customers are overwhelmingly adopting online media. But the internet appears to our business owners as, well, the worl... Read More »

 What does it mean to be locally owned and operated?  I found myself asking this question when I stepped into Tully’s Coffee the other week and noticed that exact phrase written on one of their gift cards.  The card itself caught my attention because it had a beautiful picture of Boise on it (a...Read More »

I was recently catching up on some light reading at FastCasual.com, a site devoted to insights for innovative restaurants, when I stumbled upon an article that made so much rationale sense in a world that can sometimes be so irrationale.

The article, Moe's invests in local-store marketing strategy,...Read More »

Last Saturday, Balihoo had the pleasure of presenting at the Granite Transformations annual franchise convention in New Orleans. Now this was a significant occasion for several reasons beyond franchise marketing - namely it being my first time in the Big Easy. After the celebration of Balihoo's...Read More »

"Supersize it" A phrase that brings about thoughts of gigantean proportions and excess - and that still remains glued to the McDonald's name even though the Supersize option was eliminated over five years ago.

When the news broke in 2004 that McDonald's was...Read More »

The below is a guest post from Evan Hackel at Ingage Consulting. 


The Best Strategy for Implementing Marketing Strategies

By: Evan Hackel

Evan Hackel is the President and Founder of Ingage Consulting, www.ingageconsulting.com. Throughout his twenty-five year career, he has seen the need not only for...

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Working for Balihoo, a company that focuses on local advertising, we look for signs of success all around us in our little town of Boise, Idaho. Let me tell a short story about word of mouth advertising performed by a certain Frenchman.

On a lovely blue sky evening in this fine downtown, after...Read More »

Long before there was the internet, cable or broadcast television, even print, there was out-of-home advertising.  Almost elegant in its simplicity, it's tended to be static, 2 dimensional, and downright polite in its lack of intrusiveness.  In recognition of those features, us media planners have...Read More »

If you've been alive the past two months (which, you have, if you're reading this--also, if you've only been alive two months but you're reading this, congratulations, you're the smartest baby in the world)  I guarantee you've seen at least one ad in Kia's New Sorento campaign--the damn thing...Read More »