Dental Marketing

Gaining Qualified Dental Implant Leads from Consumer Advertising
Being in the dental implant marketing space, we at Balihoo are often asked how to gain more qualified leads in local advertising. There are many consumer barriers to overcome with dental implant marketing. How much will this cost? Is it painful? Will it take a long time before I have...
What do moose and dental marketing have in common?
Absolutely nothing. This blog is being written 2 cups of coffee deep, from seat 18C and while cruising at 31,000 feet somewhere over Canada as I return from a 4-day business trip in Anchorage, Alaska. Because of the unique nature of a business trip to Alaska, I felt that sharing a few things...
Facebook and Security: Does it REALLY matter?
As conferences filled with software engineers and developers saw, Facebook's recent f8 conference ended with a fervor of questions and controversy. Is user security protection at all a priority for Facebook? Does Mark Zuckerberg fundamentally (and mockingly) disagree with the idea of...
ESPN The Storyteller
"It's not about elections, sanctions, proliferations, he-said, she-said, my land, your land, no man's land; it's not about the stock market, black market, orange alerts, green homes, hope, change, fear or loathing; it's not about Communism, Socialism or Capitalism, war or peace, love or...
Stuff Marketing People Like
We're a pretty low-key group of folks here at Balihoo, and there's little in the day-to-day that causes contention.  Among the would-be controversial elements in the office is my quasi-inflammatory desk calendar: Stuff White People Like. If you haven't read this blog, you're missing out. ...
Social Networking Butterflies
Yes... the little butterflies that can build and destroy your brand. An ever-increasing important component to retail marketing. Allow me to share a quick story, or novella if you will: I happened to be in San Jose for business travel pertaining to Balihoo's Dental Marketing team, which is... Read...
The Reverse Referral in Dental Marketing
Everyone knows the old adage, You scratch my back; I'll scratch yours. This colloquialism rings true for many of the dental specialists who engage with us in direct-to-consumer local advertising of dental implants. These specialists want to maintain their General Practioner (GP) referrals that...
Local Business Owners - Offer new products and services during a down economy?
With local business owners across the country struggling to stay afloat in this economy, many businesses are branching out by offering new services and products in the hope that it'll spur additional traffic and revenue. With Botox now being offered in dental offices and teeth whitening pitched...
Be the Change
I attended a great mini-seminar several weeks lead by David Cohen, CEO and Founder of TechStars, a mentorship-driven seed stage investment program. There was a great take-away message from the evening: 'Be the Change'. It got me thinking.Such a simple statement with such a powerful meaning and...
A blog about blogging dentists...
When most people outside of the tech sector, Gen Y or Millennials think of a blogger, the unfortunate image of a socially awkward Dungeons and Dragons aficionado planted in front of a computer screen with little more than Mountain Dew and Doritos as sustenance is the first thing to come to...