Are marketers too busy to measure marketing ROI? Too busy to measure other metrics?

Most marketers understand the value of measuring tactics, campaigns and overall marketing ROI. But how many marketers have the resources, or the time, to actually measure to their desired level?

If I were a betting...

Earlier this week we learned that research giant Gartner, Inc. has identified Balihoo as one of its "Cool Vendors" in the Marketing space for 2010. Gartner, the world's leading information technology research and advisory company, analyzes a number of industries and identifies a select number of...

Like most people in Boise, I’m an outdoor enthusiast. It’s a big part of why I chose to live here. With a love for outdoor activities comes the insatiable thirst for top of the line gear. Sure, call me a gear-head. Self admitted.

When it comes to purchasing the latest and greatest outdoor gear, I...

For those of you involved in Co-op advertising or co-op marketing programs, I wanted to make you aware of a new whitepaper we have entitled, "Integrated Co-op Marketing." 

You can access the whitepaper here:  Integrated Co-op Marketing

The overall concept of the whitepaper is that organizations...

Sales promotion marketing, using co-op advertising funds, has typically been a very promotional-based type activity.  The brand builds the ad, in which the retailer plays a minor role, then a print ad builder is used to customize it for the retailer. 

However, as suggested by this Ad Age article,...

Note:  This post originally appeared on the older Balihoo blog on 10/27/09. 

JUST in case you missed our announcement on PRweb or our News section (we like to be thorough) I wanted to let everyone know that we have some pretty exciting news today - we’re announcing the wide availability of our...

NOTE:  This was originally posted on the older version of the Balihoo blog on 10/20/09 by Marcie Blagden. 

Here’s an interesting blog posting - Co-op or MDF: Who cares? in which the author discusses the differences between Co-op advertising and MDF advertising programs and analyzes the current trend...

Co-op marketing solutions and co-op advertising program can be incredibly valuable and effective; however, unless they are clearly executed by all involved parties they can be reduced to simply an additional headache that never seems to perform quite as desired.

Consider the following:

• Do you really...