As a Program Manager at Balihoo, I have been exposed to diverse franchises, with very similar local advertising challenges.   In the past two months, I have grown to know and love a national mattress brand, a kitchen and bath brand, a kidney dialysis brand, and a retail sandwich shop brand, all of which have selected Balihoo as their local marketing software provider.  What do all of these brands have in common?  More than you think.

They are all nationally recognized as leaders in their field.  They have realized the need to provide a higher level of sophistication and assistance in local advertising to their franchisees.  They recognized the fact that planning and launching an advertising campaign a the local level can be a painful, expensive and lengthy undertaking for a local store/center/showroom owner.  

Enter Balihoo.  We may not be the only franchise marketing software out there, but for these brands, we were the company of choice. 

Giving franchisees the resources that they need to be successful in local advertising, co-op advertising, local media buying and media planning is a huge value-add provided by a national brand.  We hope to see more of it!