Here at Balihoo, we think, breathe and live local marketing. And we
do it for a good reason. Some of the largest national brands in the
country, such as Kohler, Aflac, 1-800 Doctors and Pearle Vision,
rely on us to provide innovative local marketing solutions to
help them grow their business. They...Read More »
Working in the Local Marketing Automation space, much of our work
is not frequently available for the entire population to see as
it's very specific to a local market. As a result, it's
always nice to undertake a Local Websites
project because they are, by nature, visible to everyone.
Kohler is a...Read More »
Kohler is a...Read More »
Is content marketing part of your national brand’s marketing strategy? Assuming it is, are you actively extending the content to your local partners and affiliates for use in their local marketing? Have you included content marketing as part of your co-op marketing solution?
Many national brands can...
This summer, Google released an eBook entitled ZMOT. Winning the Zero Moment of
Truth.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
Read More »
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews,...
Per
Wikipedia, A QR Code is a matrix barcode (or
two-dimensional code), readable by QR scanners, mobile phones with
a camera, and smartphones. The code consists of black modules
arranged in a square pattern on white background. The information
encoded can be text, URL or other data.Common in Japan,...Read More »
Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...Read More »
Consider for a moment that you're playing with the idea of
transforming your shabby chic kitchen into your dream kitchen.
Assuming you're among the majority of American consumers
(a whopping 90%
of them), your kitchen redesign research begins on the
internet.
Once online you bounce through a number...
Read More »In this blog we speak frequently about Local Marketing Automation -
the technology and services employed by national brands to enable
their distributed marketers to go-to-market locally.
One of the key sub-sets of this large group is the co-op marketing space. Co-op marketing is the process...Read More »
One of the key sub-sets of this large group is the co-op marketing space. Co-op marketing is the process...Read More »
A recent interaction with an apparel manufacturer reinforced a
disturbing trend with some national brand marketing managers who
see their channel as an enemy to their efforts. Sadly, this person
has it all wrong. The problem isn’t the channel, but his management
of the co-op advertising program. 
The...Read More »
The...Read More »
You’ve heard it a thousand times: Empower Your Channel to Grow
Sales.
Sounds good, right?
Problem is that empowering your channel has always meant hiring more sales people who struggle to control the loose ends. It turns out that implementing channel marketing automation technology is a cost...Read More »
Sounds good, right?
Problem is that empowering your channel has always meant hiring more sales people who struggle to control the loose ends. It turns out that implementing channel marketing automation technology is a cost...Read More »
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