Working in the Local Marketing Automation space, much of our work
is not frequently available for the entire population to see as
it's very specific to a local market. As a result, it's
always nice to undertake a
Local Websites
project because they are, by nature, visible to everyone.
Kohler is a...
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Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
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It's time to bring co-op administration back in house.
Good business strategy says to outsource business processes that
are not core to your business. I personally am a big believer in
outsourcing and always have been.
Of course, outsourcing is done when it's simply a matter of
deciding whether...
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In this blog we speak frequently about Local Marketing Automation -
the technology and services employed by national brands to enable
their distributed marketers to go-to-market locally.
One of the key sub-sets of this large group is the co-op marketing
space. Co-op marketing is the process...
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In
2008, the 100 Thing
Challenge created quite a stir on the web, motivating people to
own fewer material possessions and cap that ownership at 100
personal items. While Dave Bruno’s challenge lasted for a finite
period, some analysts think recession fueled decreases in consumer spending
may...
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When
Nobel
Biocare asked Balihoo to partner with them to provide local
consumer advertising for their dental implant clinician clients, we
jumped at the opportunity. We initially rolled out a subscription
service that provides clinicians with a soup-to-nuts advertising
campaign. We are excited to...
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The below is a guest post
from Evan Hackel at Ingage
Consulting.
The Best Strategy for
Implementing Marketing Strategies
By: Evan
Hackel
Evan Hackel is the President
and Founder of Ingage Consulting, www.ingageconsulting.com.
Throughout his twenty-five year career, he has seen the need not
only for...
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Last week I had the great privilege of attending a customer service
workshop hosted by one of
Balihoo's investors,
OpenView Venture Partners.
The workshop was lead by Bill Price, who with David Jaffe,
co-authored the
book The Best Service Is No Service: How To Liberate Your
Customers From Customer...
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If you've ever been associated with the "delivery" side of a
co-op or MDF advertising program, you've likely received an
email/vmail/letter something like:
Dear Product
Manufacturer,
Your Co-op advertising program sucks.
First, what are the specific rules and regulations? How do I
know what's...
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