Co-op
advertising programs provide incentive dollars from a national
brand to a local outlet for marketing their products.
Historically these programs have funded everything from local golf
tournaments to regional mass-media efforts and are seen as a
“benefit” to the local outlet. However, as...Read More »Co-op
advertising programs provide incentive dollars from a national
brand to a local outlet for marketing their products.
Historically these programs have funded everything from local golf
tournaments to regional mass-media efforts and are seen as a
“benefit” to the local outlet. However, as...Read More »
Local
will continue to play an increasingly large role in 2012, and
national brands will expect their partners and their vendors to
deliver clear marketing analytics, both online and off, that can be
rolled-up in a comprehensive view of activity and results.
A recent study by the CMO Council found...
Read More »Working in the Local Marketing Automation space, much of our work
is not frequently available for the entire population to see as
it's very specific to a local market. As a result, it's
always nice to undertake a Local Websites
project because they are, by nature, visible to everyone.
Kohler is a...Read More »
Kohler is a...Read More »
Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...Read More »
I hosted a great panel discussion Thursday, the 14th with three
talented marketers representing an interesting variety of channel
marketing experience. If you missed the live webinar, you are in
luck. You can still watch the on-demand presentation, Practical Practices for Increasing Channel Revenue...
Read More »
One of the questions that we get asked the most at Balihoo is, “how can I make marketing easy for my channel partner?” The simple answer is that you can’t. You can make it EASIER than it already is, but you can’t make it easy. The reason is that marketing at a local level is very difficult and...
Read More »In this blog we speak frequently about Local Marketing Automation -
the technology and services employed by national brands to enable
their distributed marketers to go-to-market locally.
One of the key sub-sets of this large group is the co-op marketing space. Co-op marketing is the process...Read More »
One of the key sub-sets of this large group is the co-op marketing space. Co-op marketing is the process...Read More »
A recent interaction with an apparel manufacturer reinforced a
disturbing trend with some national brand marketing managers who
see their channel as an enemy to their efforts. Sadly, this person
has it all wrong. The problem isn’t the channel, but his management
of the co-op advertising program. 
The...Read More »
The...Read More »
Yesterday Google announced
Google Instant - their unbelievably cool search functionality
that allows users to view results instantly by posting and refining
links as the queries are literally typed. I'd like everyone to stop
reading and go try it right now. Seriously.
One of the big initial...Read More »
One of the big initial...Read More »
Alright Boise-ites, time to warm up your voting buttons! We
need to help the Boise Bicycle
Project win the Pepsi Refresh Project. Click here to view the BBP's voting
page in their run for $250,000 to create a sustainable bicycle
education center.
There has been quite a bit of buzz in the advertising...Read More »
There has been quite a bit of buzz in the advertising...Read More »
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