At our company campout last weekend, I was introduced to a great new game called Beersbee. It's a combination drinking/skill game that's pretty simple, and a ton of fun. IMO, it's a great addition to any backyard barbeque.

Inspired, I was walking through Lowe's the other day in search of some PVC pipe to build my own Beersbee kit, and I just couldn't resist the pull of the power tools section. You don't really need power tools to make a Beersbee kit. I just dig tools (pun intended). They help you do stuff. And when you have exactly the right tool for a job, it's an awesome thing. The right tool makes you powerful. Smart. Efficient. Productive. Confident. You get the job done quickly, and done right.

I was in the process of admiring a table saw that I know I can't fit in my garage when I realized: Balihoo really provides power tools for local marketing automation. And a lot of the brand builders that I talk to on a daily basis are closer to hacking things out of stone (from a marketing perspective) than they are to using power tools.

The cool thing is that when they see how easy Balihoo makes ad building (across all media types), co-op management and local media buying and marketing execution, they get that same feeling I quietly enjoy at my local hardware store: Zen. Appreciation of the artful match of purpose and capability.  

Balihoo: Top quality power tools for Brand Builders. Give me a call, post a comment or drop me a line. I'd love the opportunity to show them to you.
 
And if you want to know what it means to trust your power tools, check out this amazing video.