Things are shaping up very nicely for our Thursday webinar, Practical Practices for Increasing  Channel Revenue Through Marketing. After a dry run of the presentation today, I was impressed with a few items that came out of the discussion:

1. Channel Marketing is hard—and in spite of the webinar title—requires much more than marketing alone.
2. Brands that are effective channel marketers are able to position partners as an extension of their sales/marketing organizations. This seems obvious at first glance, but corporate policies and procedures often create ‘them vs. us’ tension.
3. The challenging economy has had a big impact on the small business resellers who make up most brand’s channels.

Join us for the discussion and drop me a line if you want the panel to address your questions.