Balihoo
is growing fast, and with that forward progress we’re continuing to
strengthen our team with smart, talented people.
For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice
President of Business Development to our management team. With over
ten years of experience in the local marketing...
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As
content continues to digitize, consumers and media channels
continue to fragment. The good news is this enables marketers to
better target consumers and to reach consumers where and when the
consumer wants the brand’s message. The bad news is that executing
campaigns which take advantage of all...
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Working in the Local Marketing Automation space, much of our work
is not frequently available for the entire population to see as
it's very specific to a local market. As a result, it's
always nice to undertake a
Local Websites
project because they are, by nature, visible to everyone.
Kohler is a...
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Local websites serve as the hub for successful local marketing
tactics, both online and traditional. They are smaller variations
of a national brand's corporate website, carrying through the
brand's image, messages and promotions.
Why does it matter?
Local websites allow a
national brand and its...
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The CMO Council and several partners recently released a
fascinating report titled:
Localize to
Optimize. It's $199 to download the full report, but if
your in the Local Marketing or Channel Marketing space, it's really
fantastic reading. From their website, "The study has been
focused on...
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Have you spent hours and hours developing a co-op advertising
program that's carefully tailored to the local marketing and media
needs of your resellers, only to find yourself struggling to
achieve successful reseller adoption? With industry estimates
indicating that on average, only 50% of the...
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It's time to bring co-op administration back in house.
Good business strategy says to outsource business processes that
are not core to your business. I personally am a big believer in
outsourcing and always have been.
Of course, outsourcing is done when it's simply a matter of
deciding whether...
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I hosted a great panel discussion Thursday, the 14th with three
talented marketers representing an interesting variety of channel
marketing experience. If you missed the live webinar, you are in
luck. You can still watch the on-demand presentation,
Practical Practices for Increasing Channel Revenue...
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Consider for a moment that you're playing with the idea of
transforming your shabby chic kitchen into your dream kitchen.
Assuming you're among the majority of American consumers
(
a whopping 90%
of them), your kitchen redesign research begins on the
internet.
Once online you bounce through a number...
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Things are shaping up very nicely for our Thursday webinar,
Practical
Practices for Increasing Channel Revenue Through
Marketing. After a dry run of the presentation today, I was
impressed with a few items that came out of the discussion:
-
Channel Marketing is hard—and in spite of the
webinar...
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