“If the amount of work involved in monitoring and engaging in social channels frightens you, great—because it should.”

–Matt Long, Director of Digital Strategy, Balihoo

The above quote is from Matt’s post, “When Big Brands Go Local, They Need to Think Social,” which recently appeared in the...

Balihoo is growing fast, and with that forward progress we’re continuing to strengthen our team with smart, talented people.

For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice President of Business Development to our management team. With over ten years of experience in the local marketing...

"By 2015, companies that focus on integrated processes for local marketing enablement will increase revenue by 15 to 20% (Gartner)."

As mentioned by the analyst firm above, a local marketing strategy is a must for national brands. And since Q2 is well underway, we at Balihoo thought it a perfect time...

A few weeks ago, we asked marketing managers from national brands about how they are leveraging the power of local marketing. We received several thought-provoking responses, including:

“SEM & social media has worked best for us thus far; we've now developed proprietary apps for iPad & smart phones;...

United Way of the National Capital Area has fully embraced social media as a major component of our local marketing strategy. In some instances, social media has become our primary communication channel for fast, on the ground reporting. By following local member nonprofits and sharing their...

Most national brands do extensive consumer research related to consumer needs and desires,  offerings (current and future ) and customer satisfaction. This information is usually shared regularly with channel partners and affiliates.

But, how can information flow the other direction, from the...

We at Balihoo believe great things are in store for 2012.

Primarily, national brands can expect Local Marketing Automation to go mainstream. Is your brand poised to capitalize on these emerging trends and position itself as your industry’s leader?

This year is already proving to be an eventful...

While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of...

As content continues to digitize, consumers and media channels continue to fragment. The good news is this enables marketers to better target consumers and to reach consumers where and when the consumer wants the brand’s message. The bad news is that executing campaigns which take advantage of all...