If you watched the second week of the Olympics, there is a good chance that you might have seen some coverage on Men’s Freestyle Aerials Skier, Jeret “Speedy” Peterson. Speedy, who happens to be a Boise native, managed to take home the silver medal after stomping a trick he calls The Hurricane. The Hurricane is a jump that consists of three flips and five twists all while soaring 55+ feet in the air over a period of about 2.9 seconds. It’s simply unreal. Jeret named the jump The Hurricane because he said halfway through; you have no clue where you are.

Rather than attempt the jump myself, I’ll gladly take his word for it. Jeret happens to be a buddy of mine so I took particular interest in his success and actually planned meetings around when he was competing to make sure I was near a TV. The meeting I had prior to his event was with that of a dental practice that had been dabbling in local advertising but saw minimal success because they simply, didn’t know where they were. Because they got lost in the mix, they gave up which is common in the world of local marketing and often times the demise of most direct-to-consumer local advertising campaigns.

Fortunately for national brands and franchises, Balihoo is changing this with its local marketing automation platform. It allows the parent company to offer their customers, distributors and/or affiliates the ability to implement strategic local advertising campaigns with the assistance of enterprise class advertising professionals, and all at a fraction of the cost. Rather than attempting to throw The Hurricane (which is actually a fair description of advertising world in general) on their own and risk the bone-breaking brutal landing, companies now have the ability to utilize Balihoo’s local marketing software to take on The Hurricane and nail the landing with the precision to bring home the medal.

For those loyal Balihoo Blog followers who were too busy reading our blogs and missed Jeret “Speedy” Peterson landing The Hurricane, I have attached a link to watch him compete. Enjoy! Click to View