I'm a big Seth Godin fan. I've read numerous books by him and I tend to follow his blog fairly closely. Last week he had a great posting about facing a monster head-on. The simple blog read as such:

Every monster has a big shadow

That's what makes it a monster.

In fact, when you look the monster in the eye, when you calmly and carefully inspect the actual monster, you discover that he's not so bad after all. It's just the shadow that's scary.

When in doubt, ignore the shadow.

This short and simple blog is a great analogy for those launching a local advertising campaign for the first time. I see so many small businesses afraid to take the necessary step forward to implement targeted local advertising because they are scared of the daunting task that lay ahead. Well, I've got good news! Balihoo's local marketing automation platform is designed to help your distributors, affiliates and franchisees "ignore the shadow" and face the monster head on to achieve long-term sustained business growth through strategic local marketing and advertising.

Find out how Balihoo's innovative local marketing automation solution can help your organization take on the monster!