As part of my role within Balihoo, I have the privilege of traveling the country and meeting with dental practices all over the 50 states. While the travel can be tedious and the hours long, I am constantly rejuvenated by the people I encounter and the experiences I incur. Just recently I met with a...

Being actively involved in the world of franchise marketing, I’m continually amazed at the creativity that goes into developing brand awareness and recognition utilizing strategic local advertising. I came across a video that demonstrates a very well known brand taking local advertising and product...

Dental practices are small businesses by nature. At the end of the day, they are trying to bring patients(customers) in the door and get them to accept treatment plans(buy products) to ultimately drive revenue all while working to keep overhead low and thus yield a profit. Sounds like a business to...

Many moons ago I wrote of an epic Balihoo vs. Wild journey into the depths of the Hells Canyon Wilderness. At the end of that article, I promised our loyal blog roll that I would keep them abreast of Balihoo’s next expedition into the wilderness. At the time, there were quiet murmurs of a First...

I can’t even begin to tell you how often I hear that comment when meeting with dentists in regards to direct to consumer advertising to help fuel practice growth. They say this as though their marketplace is a deserted island in the middle of the Pacific and cold-hard facts don't apply.  While I do...

If you watched the second week of the Olympics, there is a good chance that you might have seen some coverage on Men’s Freestyle Aerials Skier, Jeret “Speedy” Peterson. Speedy, who happens to be a Boise native, managed to take home the silver medal after stomping a trick he calls The Hurricane. The...

I look forward to the Winter Olympic Games every four years. It’s difficult to not admire some of the world’s most talented athletes coming together to compete for two weeks. Athletics aside, one thing I have noticed this year is the abundance of brands utilizing the Olympics as a spring board for...

Bing Dictionary defines the word Paradigm as:

1. A typical example of something

2. An example that serves as a pattern or model for something, especially one that forms the basis of a methodology or theory

If there is one thing that gets me all jacked up, it’s when I witness a shifting paradigm. It...