I overheard one of the other members of our sales team last week speaking with a prospective client about the benefits of our local marketing automation platform. She used a great example when discussing the versatility of our application. The conversation went something like this:

"What is fantastic about our application is that it works across mediums so say for example one of your franchisees wants to sponsor the Local Agricultural Club Petting Zoo, they can log into their portal and customize their ad for the program or flyer, all while following brand guidelines..."

I had to laugh when I heard the example provided simply because I didn't know such a club event existed. However, I thought about it for a second and then I realized how perfect her example was. It displayed two great points. One being that local advertising is not just running TV and radio ads while sending out the occasional direct mailing. It is in fact a comprehensive external marketing approach across all conceivable advertising mediums and often times; a great way to advertise locally is via community involvement and event sponsorship. Her second point, and perhaps most compelling, was that local marketing automation can be applied to any company regardless of whether you are selling flower seeds or toilet seats.  

Balihoo has realized the importance of these points and thus has gone to great lengths to make the ad builder software component of our comprehensive software solution with services one that allows franchisees and distributors to advertise how they want and when they want, and all while remaining within brand guidelines. So while the local event that your franchisee sponsors may not be the Local Agricultural Club Petting Zoo, the premise remains. Regardless of your industry, local marketing automation is the catch all solution that you have been looking for.