Being actively involved in the world of franchise marketing, I’m continually amazed at the creativity that goes into developing brand awareness and recognition utilizing strategic local advertising. I came across a video that demonstrates a very well known brand taking local advertising and product placement to a whole new level. Literally. The 105^th level to be specific.

A New York City Subway franchisee won the bid to provide delicious $5 foot longs to the iron workers building the new Freedom Tower. Rather spending a well deserved lunch break riding construction elevators down to ground level, workers can remain put and grab a fresh sub from the mobile Subway which was constructed inside of welded cargo containers. The restaurant is continually hoisted up by a tower crane so that as the building rises, so does the Subway. How's that for convenience?