I attended a great mini-seminar several weeks lead by David Cohen, CEO and Founder of TechStars, a mentorship-driven seed stage investment program. There was a great take-away message from the evening: 'Be the Change'. It got me thinking.
Such a simple statement with such a powerful meaning and one that so few actually follow. As creatures of habit, we tend to watch things progress down a path that may not be in the best interest of the greater good. I see people accept things the way they are far too often.
Working in an extremely dynamic start-up environment that caters to small businesses via local marketing automation, I am surrounded by a surprisingly large amount of complacency amongst our affiliate network. With a mission to 'revolutionize local marketing', we are constantly pushing business owners to shake things up. Try something new. Do something different. It's critical during these times. Some are receptive and some are not, but what is particularly interesting to me right now is that not everyone is struggling during this economic downturn.
Let's look at local advertising as it pertains to the cosmetic dental industry:
An industry that is typically fee-for-service and in most cases, one that provides elective surgical procedures that come with a rather high price tag. Many practices saw declines in total volume as high as 30 percent during the last several years. However, not everyone saw declines. In fact, some practices saw growth. How? Well, let me tell you.
As long as many clinicians can remember, external dental marketing has been considered HIGHLY taboo and frowned upon in the industry. With that said, a handful of visionary clinicians across the country have refused to accept things the way they are and have decided that while everyone sat back and complained, they are going to be the change. They began thinking outside of the box and started doing things differently by leveraging tactics, such as local advertising, that all others shied away from. I can speak with conviction when I say, they are seeing the benefits. I've met these people and we have had the privilege of helping many of them accomplish this success.
Look at it this way, when the house is cold, do you put more or less wood on the fire? Those that began implementing strategic local advertising have seen tremendous revenue growth, have further solidified their place in the market and are now on the lead edge of a dramatically shifting paradigm. The others that refused to change are now scrambling to play catch-up.
Be the change can be applied to so many facets of life. A struggling business, a stagnant career, a faltering marriage... the list goes on. If something is going on that you don't agree with, or find yourself complaining about on a daily basis, don't let it continue. Be the change. Visionary people all across the country are doing this every day. Are you one of them?
Such a simple statement with such a powerful meaning and one that so few actually follow. As creatures of habit, we tend to watch things progress down a path that may not be in the best interest of the greater good. I see people accept things the way they are far too often.
Working in an extremely dynamic start-up environment that caters to small businesses via local marketing automation, I am surrounded by a surprisingly large amount of complacency amongst our affiliate network. With a mission to 'revolutionize local marketing', we are constantly pushing business owners to shake things up. Try something new. Do something different. It's critical during these times. Some are receptive and some are not, but what is particularly interesting to me right now is that not everyone is struggling during this economic downturn.
Let's look at local advertising as it pertains to the cosmetic dental industry:
An industry that is typically fee-for-service and in most cases, one that provides elective surgical procedures that come with a rather high price tag. Many practices saw declines in total volume as high as 30 percent during the last several years. However, not everyone saw declines. In fact, some practices saw growth. How? Well, let me tell you.
As long as many clinicians can remember, external dental marketing has been considered HIGHLY taboo and frowned upon in the industry. With that said, a handful of visionary clinicians across the country have refused to accept things the way they are and have decided that while everyone sat back and complained, they are going to be the change. They began thinking outside of the box and started doing things differently by leveraging tactics, such as local advertising, that all others shied away from. I can speak with conviction when I say, they are seeing the benefits. I've met these people and we have had the privilege of helping many of them accomplish this success.
Look at it this way, when the house is cold, do you put more or less wood on the fire? Those that began implementing strategic local advertising have seen tremendous revenue growth, have further solidified their place in the market and are now on the lead edge of a dramatically shifting paradigm. The others that refused to change are now scrambling to play catch-up.
Be the change can be applied to so many facets of life. A struggling business, a stagnant career, a faltering marriage... the list goes on. If something is going on that you don't agree with, or find yourself complaining about on a daily basis, don't let it continue. Be the change. Visionary people all across the country are doing this every day. Are you one of them?
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