I look forward to the Winter Olympic Games every four years. It’s difficult to not admire some of the world’s most talented athletes coming together to compete for two weeks. Athletics aside, one thing I have noticed this year is the abundance of brands utilizing the Olympics as a spring board for their integrated marketing strategy. From sponsoring teams and events to running ads during the prime time coverage, a variety of brands are using these two weeks of competitive competition to bring out the competitive spirit of their products.

I saw this great Molson Beer commercial and thought I would share it. While most might think that Molson is the preferred beer in Canada, the reality is that the top selling beers in Canada are in fact from the states: Coors Light and Budweiser. The Molson brand is now trying to re-ignite their presence with this catchy campaign across national and local advertising mediums. Enjoy!