Bing Dictionary defines the word Paradigm as:

1. A typical example of something

2. An example that serves as a pattern or model for something, especially one that forms the basis of a methodology or theory

If there is one thing that gets me all jacked up, it’s when I witness a shifting paradigm. It really gets me excited. I’m currently flying from JFK to SFO on Virgin America airlines flight #027. To those of you readers who have flown on one of Sir Richard Branson’s airlines, I think you know where I’m going with this.

To the rest of the world that places Southwest Airlines on a pedestal, it’s simply because you haven’t flown Virgin America yet. I defy you to fly Red(their clever marketing reference) and then tell me you would rather fly the same route on a flight with attendants dressed in purple polos and khakis. To you Virgin America virgins, picture relaxing in a comfortable Las Vegas ultra lounge while flying 400 miles per hour at 35,000 feet without the use of recreational hallucinogenic drugs. Comfortable black leather seats, ambient mood lighting, and smooth electronic jazz music are a few of the things they have done to bring back the comfort in flying.

I write of this amazing spectacle all while enjoying my third Ginger Ale that I ordered from a screen in the seat back in front of me, listening to a playlist that I built from the 1000+ song music library available to all passengers and occasionally gazing at the dumbfounding spectacle of ambient lights above. This compilation of words, commonly referred to as a blog, is being posted while at 35,000 feet courtesy of the onboard wireless internet available to all passengers. And because, my laptop battery would never last the 2,586 mile journey from JFK to SFO, my computer is plugged into the power outlet underneath my seat.

I’m pretty sure this wouldn’t be the case on a US Airways flight. This is a beautiful shift in the old-school airline paradigm and it reminds me exactly of what Balihoo is doing for local marketing automation. Balihoo is revolutionizing the way that businesses market at a local level by offering a state of the art co-op marketing solution, robust ad builder capabilities and local media buying. This is a complete departure from the way that companies facilitated local marketing in the past

Oh how I love shifting paradigms. Time for another Ginger Ale.