One of Balihoo's clients is a manufacturer of dental implants known as Nobel Biocare. Noble is a pioneer in the industry and is continually looking to build upon its reputation by not only bringing the best products and technology to its customers but by introducing them to a variety of other tools intended to help their customer's succeed.

Nobel Biocare is the only company in the space to bring a dental marketing specialist to the table for their customers (dentists). What they found was that the paradigm for building a practice with sustainable growth was shifting dramatically from the traditional means of fostering a loyal referral base to more of a direct-to-consumer advertising approach.

Enter Balihoo.

Balihoo provides Nobel partner customers with enterprise class local marketing (utilizing local marketing automation) to help them grow their practices beyond the traditional means of fostering a large referral base. The results have been nothing shy of outstanding. Tremendous returns are taking place and excitement is generating as those dental professionals using Nobel products learn of this unique value-add that is exclusive to them.

It's a brilliant model that works and is something that all businesses with a salesforce and customers should consider. Step outside of the box of traditional sales and move to a model of consultative sales. Train your salesforce to move beyond the idea of a 'quick sale'. Get them to act as consultants instead of sales people. Provide them with the tools, training and resources to do this so that, in turn, they can provide the customers with an arsenal of tools that can be used to grow the business for years to come. Let's face it: at the end of the day, if they aren't growing, chances are... you aren't either.