Brian King

A Pithy Saying
The definition of insanity is doing the same thing over and over again and expecting a different result.I hear a lot of marketing executives complain about their channel partners' inability to execute effective local advertising. They tell me, "My franchisees just don't get it. They do the...
Localize Your Location
When I drive down the street, I see the same thing over and over and over again: Fast food restaurants that look, more or less, the same. And for cost reasons, I understand why they do what they do. But here’s an idea: spend a little more, and stand out. Be remarkable. What if Main Street in your......
Moe's Southwest Grill Nailed It!
I was recently catching up on some light reading at FastCasual.com, a site devoted to insights for innovative restaurants, when I stumbled upon an article that made so much rationale sense in a world that can sometimes be so irrationale.The article, Moe's invests in local-store marketing...
The Local Advertising Monster
I'm a big Seth Godin fan. I've read numerous books by him and I tend to follow his blog fairly closely. Last week he had a great posting about facing a monster head-on. The simple blog read as such:Every monster has a big shadowThat's what makes it a monster. In fact, when you look the monster in...
Local Marketing Honeymoon Stage
I'm not married, but I know enough people who are to realize that the 'Honeymoon Stage' doesn't last forever. You know, that initial stage in the relationship where each other can do no wrong and life is pure bliss?It's kind of like engaging with advertising for the first time. We work with a lot...
DMD, DDS and WWW?
Drinking coffee while flying on an airplane. That means nothing other than optimal blogging time.TODAY'S TOPIC:  Dentists and Websites To those of you dental professionals who have a website, you are excused from reading on. This is directed to the tremendous percentage of dental professionals who...
Are your fans raving?
I just finished reading a great book by Ken Blanchard titled Raving Fans. I would highly suggest it to anyone who works with customers. It’s a quick read and one that will inevitably leave you thinking about things that you, or your organization, could do to improve your organization’s approach...
What do moose and dental marketing have in common?
Absolutely nothing. This blog is being written 2 cups of coffee deep, from seat 18C and while cruising at 31,000 feet somewhere over Canada as I return from a 4-day business trip in Anchorage, Alaska. Because of the unique nature of a business trip to Alaska, I felt that sharing a few things...
Local Advertising through Interviewing?
With any growing business comes the need to add additional people. Finding people that are the right fit for not only the job posting, but a company's culture, can be a daunting task. As Balihoo continues to grow, I see a lot of unfamiliar faces in the office from time to time, likely in the...
Social Networking Butterflies
Yes... the little butterflies that can build and destroy your brand. An ever-increasing important component to retail marketing. Allow me to share a quick story, or novella if you will: I happened to be in San Jose for business travel pertaining to Balihoo's Dental Marketing team, which is... Read...