Alright Boise-ites, time to warm up your voting buttons! We need to help the Boise Bicycle Project win the Pepsi Refresh Project. Click here to view the BBP's voting page in their run for $250,000 to create a sustainable bicycle education center.

There has been quite a bit of buzz in the advertising industry regarding the Pepsi Refresh Project of late. Pepsi pulled a startling move last year by pulling their media buying spend from the Super Bowl and diverting it to this social media-backed philanthropy. Read the AdAge article from two days ago to learn about Pepsi's success with the cause.

In my experience with the BBP, they have utilized some rather clever local marketing ideas on a small budget. They run in the Boise Weekly and occasionally grab network TV airtime to promote big events like Bicycle Block Party and FrankenBike. They also maintain an active Facebook page and do co-op advertising with brands like REI.

This is big for our community. Make sure to vote every day this month!